Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

An informative time of year

Beverage brands celebrate causes in October

By Jessica Jacobsen
Jessica Jacobsen feature size
October 16, 2013

There aren’t many months that I enjoy more than October. There’s a chill in the air that allows me to bring out my favorite sweaters and sweatshirts from the closet, but it’s not too cold to prevent me from enjoying all the seasonal activities. But October is more than fun fall festivities.

As many know, October is national breast cancer awareness month. According to the American Cancer Society, about one in eight women, approximately 12 percent, in the United States will develop invasive breast cancer during their lifetime. With numbers like this, it is no wonder that many events and charities are around to support education and awareness about this disease. But highly talked about events aren’t the only ways people are showing their support.

This month, Las Vegas-based Real Water began a program in which it will donate $0.60 to the Susan G. Komen organization for every specially marked case of Real Water sold. Packaged in pink bottles, Real Water’s promotion will continue through December 2014. Check out our story on page 42 to learn more. Also showing its support for breast cancer awareness, The Coffee Bean & Tea Leaf chain, owned and operated by Los Angeles-based International Coffee & Tea LLC, released limited-edition Cherry Vanilla Tea. The tins of 21-count tea bags are available through Nov. 3, and The Coffee Bean & Tea Leaf will donate $1 from every purchase of the tins to the National Breast Cancer Foundation.

Although breast cancer awareness resonates with so many out there, it is not the only cause highlighted this month. October also is host to Fair Trade Month, and Waterbury, Vt.-based brand manufacturer Green Mountain Coffee Roasters (GMCR) is celebrating it with its “Great Coffee, Good Vibes, Choose Fair Trade” integrated awareness campaign.

In partnership with music artist Kelly Clarkson, GMCR’s campaign aims to educate and encourage consumers to purchase Fair Trade Certified products. As part of this campaign, Clarkson even took a trip to Peru to see the positive impact Fair Trade can have on coffee-farming communities.

Through Facebook, choosefairtrade.com, retail activation and digital advertising, consumers can learn about Clarkson’s experiences. Fans also got a chance to hear about Clarkson’s experience in Peru during an Oct. 10 concert webcast on Facebook. In addition to performing some of her most popular songs, Clarkson educated fans about the effects of Fair Trade and GMCR’s mission.

 “Green Mountain Coffee is thrilled to launch ‘Great Coffee, Good Vibes, Choose Fair Trade’ with Kelly,” said Susan Cote, senior director of the specialty coffee category for GMCR, in a statement. “Through the universal language of music, the campaign will help people experience Fair Trade Certified coffee, feel good about helping others, and purchase Fair Trade products. Kelly got her chance at a career in music, and like us, she strongly believes coffee farmers deserve the same opportunity. She’s committed to sharing the importance of Fair Trade with her fans.” 

KEYWORDS: Fair Trade Green Mountain Coffee Roasters The Coffee Bean & Tea Leaf

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jess 200

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

halfday sodas

Beverage-makers turn to fiber, prebiotics and more to support consumer needs

Anheuser-Busch Brewing Futures

Anheuser-Busch announces $300 million investment in US manufacturing

smoothie

Opportunities abound for relaxation, stress-relief beverages

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Bud Light NEXT

    2022 State of the Beverage Industry | Beer market turns to innovations during time of recovery

    See More
  • Mike and Barry Andrews

    2015 Wholesaler of the Year: Andrews Distributing Co.

    See More
  • Domestic beer

    2022 Beer Report | Beer evolves in time of recovery

    See More

Related Products

See More Products
  • ency brew.jpg

    Encyclopaedia of Brewing

  • brewing.jpg

    Handbook of Brewing, Third Edition

  • beer.jpg

    The Chemistry of Beer: The Science in the Suds, 2nd Edition

See More Products

Events

View AllSubmit An Event
  • June 4, 2015

    A Taste of Excellence

    Join us for A Taste of Excellence presented by MasterCard.
View AllSubmit An Event
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing