Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Distribution

Best Fleet Graphics of 2013

Leading fleets use innovative graphics to stand out

By Tom Kelley
Best Beverage Fleet Graphics
Best Beverage Fleet Graphics

Best Craft Beer Graphics

Crescent Crown Distributing Arizona — SanTan Brewing Trailer

Best Beverage Fleet Graphics

Craft Beer Graphics Runner-Up  — Tie

All Star Distributing  — Craft Beer Brands Trailer  

Best Beverage Fleet Graphics

Craft Beer Graphics Runner-Up — Tie

JJ Taylor Distributing Minnesota — Summit Brewing Trailer  

Best Beverage Fleet Graphics

Best Photo-Realistic Wrap

 Powers Distributing — Miller Lite Trailer 

Best Beverage Fleet Graphics

Photo-Realistic Wrap Runner-Up

 Crescent Crown Distributing Arizona  — Air Force Salute Trailer  

Best Beverage Fleet Graphics

Best Environmental Graphics

 Powers Distributing — Clean Air Trailer  

Best Beverage Fleet Graphics
Best Beverage Fleet Graphics
Best Beverage Fleet Graphics
Best Beverage Fleet Graphics
Best Beverage Fleet Graphics
Best Beverage Fleet Graphics
Best Beverage Fleet Graphics
October 16, 2013

Apart from buying a pricey ad during the Super Bowl that would be seen by a few million viewers once each year, one of the next best methods of beverage marketing is in the form of delivery truck graphics, which can be seen by millions every day. Vehicle graphics can deliver a locally targeted message to a larger and more diverse audience than even the largest of TV events.

In an earlier time when most distributors offered products from just one or a few bottlers, selecting the graphics for a truck was a simple matter of choosing the proper size of a bottler’s current design. But as distributors’ product mixes have grown exponentially, it has become necessary for a fleet’s graphics to include multiple bottlers and brands and to deliver a message more tightly focused on the local audience.

Given today’s need for a more diverse range of vehicle graphics, far too many trucks still carry the relatively generic packages offered by the national and global bottlers. Even if the goal is to promote a national or global brand, there are plenty of ways to localize the advertising message of a mega brand.

To recognize distributors who have taken advantage of modern graphics technology to deliver a unique message on the trucks that deliver their products, Beverage Industry launched its inaugural Best Fleet Graphics competition. In this first year of the competition, entries were limited to beer distributors, but plans call for opening the competition to all beverage segments in 2014.

The 2013 award for Best Fleet Graphics was tied between Crescent Crown Distributing’s SanTan Brewing trailer and Powers Distributing’s Miller Lite trailer. The SanTan trailer’s bold graphics not only promote a variety of individual brands but also make the local connection. On the other hand, the Miller Lite trailer uses photo-realistic imaging to humorously communicate the “light” message while at the same time including members of the distributor’s founding family for a personal touch. BI

Additional winners are...

 

Best Craft Beer Graphics

Crescent Crown Distributing Arizona — SanTan Brewing Trailer

Although its background color might present some temperature challenges in a market like Phoenix, using black as the starting point on Crescent Crown’s SanTan Brewing trailer provides the ultimate in contrast to help the marketing message punch through. Huge lettering leaves no doubt that SanTan is a local craft brewer offering multiple brands, each represented with a full-color logo. (Also tied for Best Fleet Graphics)

 

Craft Beer Graphics Runner-Up  — Tie

All Star Distributing  —
Craft Beer Brands Trailer

A MillerCoors distributor based in Reading, Pa., All Star Distributing also carries a selection of craft beers from multiple bottlers. All Star was uniquely able to bring competitive craft brewers together to co-market their brands on a trailer primarily used for on-premise accounts. A clean, white background worked well with a wide variety of bottler logos.

 

Craft Beer Graphics Runner-Up — Tie

JJ Taylor Distributing Minnesota —
Summit Brewing Trailer

“Proudly Brewed in St. Paul, Minnesota” says the elegant design just below Summit Brewing’s company crest. The simple, direct message is augmented with a shadowed background that includes elements from both the brewery and the city skyline.

 

Best Photo-Realistic Wrap

Powers Distributing — Miller Lite Trailer

Powers’ “Light-Lite” trailer offers an example of using unique graphics to promote a major brand. By using computer-generated, photo-realistic images, the design offers a tongue-in-cheek message that Miller Lite is so “light” that they stack the cases from the ceiling down instead of from the floor up. To add a personal touch, the photos of company presidents Gerald and Robert Powers are superimposed on the image of the floating cases. (Also tied for Best Fleet Graphics)

 

Photo-Realistic Wrap Runner-Up

Crescent Crown Distributing Arizona  — Air Force Salute Trailer

Located just north of Luke Air Force Base in suburban Phoenix, Crescent Crown employed a photo-realistic full-trailer wrap in its salute to the local airmen. The image of an F-16 Fighting Falcon in flight serves as a background for the text, the Air Force and 56th Fighter Wing insignia, and a small Crescent Crown logo.

 

Best Environmental Graphics

Powers Distributing — Clean Air Trailer

 As one of the industry’s leading “green” fleets, Powers Distributing had already been running on biodiesel fleet-wide. When they deployed their first hybrid tractor, Powers used a specially decorated “Clean Air Vehicle” trailer to communicate an environmentally friendly message to the local community. 

KEYWORDS: beer brewing fleet graphics

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Sports Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

PepsiCo + poppi

PepsiCo completes acquisition of poppi

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 26, 2025

FAST. FOCUSED. FUELED: Delivering Energy Consumers Can Feel

Learn how to formulate products that deliver the energy experiences that people want, and keep them coming back for more.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Best Fleet Graphics logo BI

    Beverage Industry announces Best Fleet Graphics winner

    See More
  • Try-It Flame Truck

    Beverage Industry unveils Best Fleet Graphics winners

    See More
  • tom ft

    The 2013 State of the Beverage Fleet Industry

    See More

Related Products

See More Products
  • GlobalData_Consumer.jpg

    United States of America Beer & Cider Market Insights 2020

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing