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Home » Keywords » fleet graphics

Items Tagged with 'fleet graphics'

ARTICLES

Fleet Management Practices - Beverage Industry

Top 10 Beverage Fleet Management Practices

These protocols can help minimize downtime
Jeff Cioletti
May 23, 2018
No Comments
Certain industry-leading best practices can be adapted to just about any size beverage distribution business to help minimize downtime. Here are the Top 10.
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Idaho Springs Water

Idaho Springs Water controls cost through leasing

Wholesaler able to reduce downtime through full-lease
Tom Kelley
July 14, 2017
No Comments
As a small company growing at 20 percent a year in a narrowly specialized segment of the beverage distribution business, Nampa, Idaho-based Idaho Springs Water succeeds by controlling costs in every corner of its fleet operations, including vehicle acquisition and maintenance, routing optimization, and fuel costs.
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Silver Eagle Distributors’

Beverage Industry’s fifth annual fleet graphics awards

Silver Eagle Distributors captures overall honor
Tom Kelley
April 27, 2017
No Comments
Advertising and marketing essentially are story-telling. Short stories by necessity but nonetheless story-telling. One of the first lessons taught about creating a story in many composition and creative writing classes is to show, don’t tell. The audience more likely will  remember a story when they’re shown a picture in their mind’s eye, than if the story merely is told.
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Try-It Flame Truck

Beverage Industry unveils Best Fleet Graphics winners

Distributors use graphics to support marketing messages
Tom Kelley
October 14, 2016
No Comments
As the product mix handled by most distributors continues to grow, so, too, have the market niches for which a distributor needs to create a diverse range of marketing messages and effective methods to deliver those messages. Vehicle graphics continue to deliver locally targeted messages to a large and diverse audience.
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Faygo trucks

Beverage Industry announces fleet graphics awards

Cavalier Distributing wins best craft beer graphics
Tom Kelley
October 16, 2015
No Comments

A common expression in marketing is “Sell the sizzle, not the steak.” Although the consumer might need food for sustenance, it’s the sound of the sizzle that makes them want a steak instead of a peanut butter and jelly sandwich.


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Best Fleet Graphics logo BI

Beverage Industry announces Best Fleet Graphics winner

Monarch Beverage Co. named best overall vehicle, fleet
Tom Kelley
October 10, 2014
No Comments

Even the smallest beverage distributors in today’s marketplace have a vastly expanded range of products to market. Thus, they’re increasingly turning to fleet vehicles — large and small — to promote many smaller and newer brands with eye-catching mobile graphics.


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Chevrolet Express Cutaway

2014 Trucks Report

What's new in the fleet space
Tom Kelley
November 15, 2013
No Comments

Beverage truck news continues to show a mixed bag for 2014 as many truck manufacturers are still in a “holding pattern” due to economic uncertainty.


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Best Beverage Fleet Graphics

Best Fleet Graphics of 2013

Leading fleets use innovative graphics to stand out
Tom Kelley
October 16, 2013
No Comments

Apart from buying a pricey ad during the Super Bowl that would be seen by a few million viewers once each year, one of the next best methods of beverage marketing is in the form of delivery truck graphics, which can be seen by millions every day.


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