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Home » Keywords: » fleet graphics

Items Tagged with 'fleet graphics'

ARTICLES

van wrapped in beer advertising

Technology pushes the boundaries on truck-side design

Minimalism, dynamic-textures, bold color and AI-generated imagery among tools fleets have at disposal
Jeff Cioletti
April 11, 2025

With vehicle wraps viewed as one of the top cost-effective forms of advertising, operations are pulling out all the stops for the next generation of fleet graphics.


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Distribution_JEFF_Faygo-Trailer-3-4-Rear-View.jpg
Distribution

Beverage fleets serve as valuable billboards

Technology helps graphics become crisper, more impactful
Jeff Cioletti
March 30, 2021
Technology is helping fleet graphics leave an even bigger impact. This will be key as consumers indicate recognition of wrapped vehicles even a month removed.
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Fleet Management Practices - Beverage Industry

Top 10 Beverage Fleet Management Practices

These protocols can help minimize downtime
Jeff Cioletti
May 23, 2018
Certain industry-leading best practices can be adapted to just about any size beverage distribution business to help minimize downtime. Here are the Top 10.
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Idaho Springs Water

Idaho Springs Water controls cost through leasing

Wholesaler able to reduce downtime through full-lease
Tom Kelley
July 14, 2017
As a small company growing at 20 percent a year in a narrowly specialized segment of the beverage distribution business, Nampa, Idaho-based Idaho Springs Water succeeds by controlling costs in every corner of its fleet operations, including vehicle acquisition and maintenance, routing optimization, and fuel costs.
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Silver Eagle Distributors’

Beverage Industry’s fifth annual fleet graphics awards

Silver Eagle Distributors captures overall honor
Tom Kelley
April 27, 2017
Advertising and marketing essentially are story-telling. Short stories by necessity but nonetheless story-telling. One of the first lessons taught about creating a story in many composition and creative writing classes is to show, don’t tell. The audience more likely will  remember a story when they’re shown a picture in their mind’s eye, than if the story merely is told.
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Try-It Flame Truck

Beverage Industry unveils Best Fleet Graphics winners

Distributors use graphics to support marketing messages
Tom Kelley
October 14, 2016
As the product mix handled by most distributors continues to grow, so, too, have the market niches for which a distributor needs to create a diverse range of marketing messages and effective methods to deliver those messages. Vehicle graphics continue to deliver locally targeted messages to a large and diverse audience.
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Faygo trucks

Beverage Industry announces fleet graphics awards

Cavalier Distributing wins best craft beer graphics
Tom Kelley
October 16, 2015

A common expression in marketing is “Sell the sizzle, not the steak.” Although the consumer might need food for sustenance, it’s the sound of the sizzle that makes them want a steak instead of a peanut butter and jelly sandwich.


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Best Fleet Graphics logo BI

Beverage Industry announces Best Fleet Graphics winner

Monarch Beverage Co. named best overall vehicle, fleet
Tom Kelley
October 10, 2014

Even the smallest beverage distributors in today’s marketplace have a vastly expanded range of products to market. Thus, they’re increasingly turning to fleet vehicles — large and small — to promote many smaller and newer brands with eye-catching mobile graphics.


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Chevrolet Express Cutaway

2014 Trucks Report

What's new in the fleet space
Tom Kelley
November 15, 2013

Beverage truck news continues to show a mixed bag for 2014 as many truck manufacturers are still in a “holding pattern” due to economic uncertainty.


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Best Beverage Fleet Graphics

Best Fleet Graphics of 2013

Leading fleets use innovative graphics to stand out
Tom Kelley
October 16, 2013

Apart from buying a pricey ad during the Super Bowl that would be seen by a few million viewers once each year, one of the next best methods of beverage marketing is in the form of delivery truck graphics, which can be seen by millions every day.


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