Apart from buying a pricey ad during the Super Bowl that would be seen by a few million viewers once each year, one of the next best methods of beverage marketing is in the form of delivery truck graphics, which can be seen by millions every day. Vehicle graphics can deliver a locally targeted message to a larger and more diverse audience than even the largest of TV events.
In an earlier time when most distributors offered products from just one or a few bottlers, selecting the graphics for a truck was a simple matter of choosing the proper size of a bottler’s current design. But as distributors’ product mixes have grown exponentially, it has become necessary for a fleet’s graphics to include multiple bottlers and brands and to deliver a message more tightly focused on the local audience.