Items Tagged with 'Vodka'

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Buckeye Vodka
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Spirits grow market share for 10th straight year

Retaliatory tariffs on American whiskey could halt growth in US
Barbara h200x200
Barbara Harfmann
April 6, 2020
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The spirits industry has plenty of reasons to celebrate as the category experienced accelerated growth for the 10th straight year, as supplier sales were up 5.3 percent, volume up 3.3. percent and retail sales totaled $90 billion in 2019, according to the Washington, D.C.-based Distilled Spirits Council of the United States (DISCUS).
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Tommy Bahama Spirits

Tommy Bahama Spirits

December 16, 2019
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Coral Cay Distilling announces the launch of Tommy Bahama Spirits, coming spring 2020. The portfolio's island-inspired spirits will feature seven varieties of spirits, including a cask program.


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wine and spirits category Beverage Industry

How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.