SunnyD Vodka Seltzer unveiled PURPLE, a limited-time ready-to-drink vodka seltzer, first introduced as “Purple Stuff” in the iconic 1990s SunnyD commercial.

Instead of over-explaining the past, the brand gives it a modern twist — transforming a nostalgic reference into a bold, flavor-forward hard seltzer designed for today, the company says. For the first time, fans can taste PURPLE for themselves, it adds.

“PURPLE was always the mystery in the fridge,” said Randi Jachino, chief marketing officer of Harvest Hill Beverage Co., in a statement. “Now it is the boldest thing in the cooler. We are excited to see the lively discussions start all over again.”

SunnyD Vodka Seltzer PURPLE captures the playful energy of the original spot and reinterprets it for a modern, adult drinking experience, the company says. Light, bubbly and approachable at 4.5% ABV, it’s crafted for social occasions, it adds.

SunnyD Vodka Seltzer PURPLE is available for a suggested retail price of $9.99 for a four-pack, nationwide for a limited time at select retailers.

www.sunnydcocktails.com