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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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Coca-Cola Starlight at Walmart
Channel Strategies

Brands look to capture shoppers attention with inspiring merchandising sets

Bridging digital and physical shopping experiences hold key to future success
jessica Jacobsen
Jessica Jacobsen
May 24, 2023

Beverage-makers are seeking out inspiration across all aspects of the shopping experience to develop merchandising sets that will help their products stand out from the crowd.


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aerial rendering from HDA Architects
Operations

Automation, SKU proliferation influence future beverage facility builds

Operations turn to sustainable-focused options for new facility builds
Sabetta-Lauren.jpg
Lauren Sabetta
May 23, 2023

As beverage operations increasingly need more product storage space, optimized picking processes and loading to accommodate SKU growth, experts note that space constraints, automation, and facility age are just a few factors influencing new facility builds.


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Yale Lift Truck Technologies
Distribution

Telematics help distribution meet challenges head-on

AI, machine vision help optimize beverage operations
Sabetta-Lauren.jpg
Lauren Sabetta
May 22, 2023

As operations work to maximize productivity at every turn, experts note that by integrating technology like telematics or operator assist solutions, facilities can reduce labor costs, while boosting productivity.


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Ghostfish Brewing
Up Close With

Ghostfish Brewing delivers craft-forward taste in gluten free range

Seattle craft brewery brews traditionally using nontraditional grains
Chloe Alverson
Chloe Alverson
May 18, 2023

The concept of Ghostfish Brewing — which is a 100% gluten free brewery — began in 2011 or 2012 Brian Thiel notes. The doors to the Seattle taproom eventually opened in February 2015.


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Consumer loyalty
Beverage Beat

Consumer loyalty challenged by inflation, research shows

Food, beverage brands susceptible to price increases, maintaining loyalty
jessica Jacobsen
Jessica Jacobsen
May 17, 2023

In the consumer packaged goods market, brand loyalty has been vital for the long-term health of these products and services. Yet, as today’s consumers feel the pinch of inflation, research shows that price increases are challenging shoppers’ loyalty to brands.


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tequila brand ad spends
Between Drinks

Alcohol brands acting more cautious with ad spends

Data shows tequila brand ad spends up the most in past year
Sabetta-Lauren.jpg
Lauren Sabetta
May 17, 2023

In a post pandemic world, data shows that alcohol companies are being more cautious with advertising budgets and exploring other forms of marketing or advertising to reach their target audience.


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Direct-to-consumer shipping
Channel Strategies

Direct-to-consumer shipping aligns with consumer wants

Associations tout DTC’s ability to support three-tier system
jessica Jacobsen
Jessica Jacobsen
May 16, 2023

Purchasing alcohol products through direct-to-consumer (DTC) methods have remained limited despite growing interest in this shopping platform.


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Fawn Weaver, CEO and founder of Uncle Nearest Premium Whiskey
Cover Feature

Distillery honors communities through philanthropic endeavors

Uncle Nearest Premium Whiskey backs up Nearest Green’s legacy with excellence, authenticity
Sabetta-Lauren.jpg
Lauren Sabetta
May 8, 2023

In honor of the first known African American master distiller Nearest Green, Uncle Nearest Premium Whiskey brings the master distiller’s legacy to life with its award-winning portfolio of American Whiskeys.


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Light-duty electric vehicles
Distribution

Light-duty electric vehicles offer an affordable entry-point

Truck manufacturers announce new programs, vehicles
Jeff Cioletti
May 5, 2023

Distributors are able to dip their toe into the zero-emissions waters with a range of offerings in the realm of electric light-duty vehicles, which are especially effective in urban markets.


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Dorner's DCMove
Operations

Conveyor systems act as ‘glue’ of beverage automation

Beverage packaging evolution prompts innovation for conveyors
Chloe Alverson
Chloe Alverson
May 4, 2023

The proliferation of packaging formats has influenced both the conveyability and durability of cartons, thereby changing the way conveyors are being used in the beverage world.


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