Beverage Industry Top Stories

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With rising consumer demand for drinks made with natural ingredients, experts note that beverage-makers are turning to fruit and vegetable ingredients to deliver functional drinks that meet consumers’ growing need states.

As more consumers are recognizing the link between immune-health and overall health, experts note that the demand for functional beverages that support immunity has never been higher.

Sustainability and on-the-go consumption are among the key packaging influencing coding technology as these solutions look to support high line speeds and varying pack sizes.

As automated guided vehicles (AGVs) are one type of technology to help overcome labor shortages in the warehouse, experts note the technology provides operators a means to fill the resource gap, allowing human labor to be allocated to more complex tasks.

Loyalty from energy drink consumers have helped this market thrive, but efforts to appeal to the fitness lifestyle community and gamers is giving the category an opportunity to expand.

Happi’s beverage combine the emerging cannabis category with the already-established seltzer category.

As a significant number of ready-to-drink (RTD) consumers dine out at least once a week, RTD alcohol is retaining its position as a popular and successful alcohol beverage category across the American on-premise, CGA data shows.

In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly volume sales.

Out-of-home advertising is offering opportunities for brands to step up their efforts with truck media.

Health-Ade Kombucha has benefited from the momentum in consumer health and wellness trends as the company crafts high-quality kombucha through its use of organic ingredients.