Beverage Industry Top Stories

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In the consumer packaged goods market, brand loyalty has been vital for the long-term health of these products and services. Yet, as today’s consumers feel the pinch of inflation, research shows that price increases are challenging shoppers’ loyalty to brands.

In a post pandemic world, data shows that alcohol companies are being more cautious with advertising budgets and exploring other forms of marketing or advertising to reach their target audience.

Purchasing alcohol products through direct-to-consumer (DTC) methods have remained limited despite growing interest in this shopping platform.

In honor of the first known African American master distiller Nearest Green, Uncle Nearest Premium Whiskey brings the master distiller’s legacy to life with its award-winning portfolio of American Whiskeys.

Distributors are able to dip their toe into the zero-emissions waters with a range of offerings in the realm of electric light-duty vehicles, which are especially effective in urban markets.

The proliferation of packaging formats has influenced both the conveyability and durability of cartons, thereby changing the way conveyors are being used in the beverage world.

Smart labels can provide product information, as well as analyze consumer buying patterns.

Beverage wholesalers, retailers, restaurants and manufacturers are seeing how digital solutions can enhance operations to deliver a positive engagement with today’s consumers.

With no shortage of contributing factors for Americans’ rising stress levels, ingredient suppliers are turning to holistic ingredients that promote relaxation and stress relief to help beverage-makers meet consumers’ growing need states.

With functional and hybrid beverage trends on the rise, beverage-makers are innovating and adding to their portfolios to capture a broader customer base.