Beverage Industry Top Stories

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Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.

Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most in 2024.

As premiumization continues to drive growth for the wine category, experts highlight how consumer engagement, demographic shifts are influencing the market.

Over the next several years it is expected a number of technological trends will drive conversations in the commercial truck tire market.

As health and wellness trends continue to be a driving factor in the beverage industry, experts highlight how exotic fruits’ functional attributes and unique flavor profiles have growing appeal.

The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.

An expert weighs in on the challenges and possibilities for beverage operation employee recruitment and retention.

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.

To streamline their operations, beverage warehouses are turning to the latest in automated storage systems to ensure all is in working order.

Consumer awareness on gut health has helped probiotic and prebiotic beverages flourish in recent years, particularly as price gaps with traditional beverages have narrowed.