Beverage Industry Top Stories

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Experts suggest that beverage brands can further innovate their portfolios by offering plant-based protein-fortified alternatives within various beverage categories. 

In beverage warehouses, the demand for more sustainable operations has prompted distributors and manufacturers to incorporate practices that are less taxing to the environment, but also benefit operations.

Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.

PACK EXPO Las Vegas 2023, taking place Sept. 11-13, welcomed more than 32,000 attendees, the most in the show’s history, with more than 2,300 exhibitors across 1 million net square feet of exhibit space.

Marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. To take full advantage of digital’s potential, experts highlight the importance of auditing social platforms and employing content creators for collaborations.

The prospect for widespread deployment of autonomous beverage delivery trucks is still very much a futuristic one. But there have been significant developments in the past couple of years that bring that future a little bit closer.

As today’s consumers look to maximize their dollars on nutritious food and beverages, experts highlight how natural and organic retailers can capitalize on health and wellness trends.

Experts note that beverage-makers are interested in using CBD, THC and/or hemp ingredients in product formulations. 

Within beverage operations, where increasing SKUs, staffing issues and beverage trends pose challenges for warehouses, experts highlight how voice picking technologies work to streamline beverage operations as a whole.

Experts note that advanced robotics, AI technologies can transform warehouses, making beverage operations more dynamic, agile, responsive and safe.