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Sparkling Ice, a brand of Talking Rain Beverage Co., announced the launch of Sparkling Ice STARBURST — a new line of flavors that capture the taste of STARBURST original fruit chew candy with zero sugar.

Beverage Industry has selected eight new beverage products introduced in February 2024. Vote below to let us know which new product is your favorite!

Pin Drop Rum announced the launch of its ultra-premium rum, setting the stage for a new sipping experience in the United States. 

Califia Farms announced the launch of Califia Farms Complete, a creamy plant milk with nine essential nutrients, 8 grams of protein and nine essential amino acids.

Former brand strategist for the Boston Beer Co. Todd Simon unveiled: Hero95 Crisp Low Calorie Lager, a high-end, low-calorie, low-carb beer brewed for active lifestyles.

ROAR Organic unveiled its newest offerings: Cherry Limeade Plus Powder and Blackberry Lemonade, ROAR’s latest flavor addition to its ready-to-drink beverage line. 

Tsingtao, a leading Chinese imported beer in the U.S., announced the launch of Tsingtao 0.0, a non-alcohol alternative. 

Malibu, a brand of Pernod Ricard USA, introduced its new ready-to-serve (RTS) cocktail line.

Ahead of the upcoming April 8 solar eclipse, Excel Bottling Co. unveiled its limited-edition Darkest Hour Black Cherry.

POSSIBLE, a leader in innovative health solutions, announced the release of its newest product: Whole Food Electrolyte powder.