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Pop & Bottle, known for its plant-based lattes and coffee concentrates, announced the launch of its Organic Cold Brew Coffee lineup.

Piermont Brands, in collaboration with Caleb Pressley from Barstool Sports, announced the launch of Chica~Chida Peanut Butter Agave Spirit. 

Pure Leaf introduced its newest innovation: Pure Leaf Zero Sugar Sweet Tea, an iced tea with zero sugar and zero calories. 

Beverage Industry has selected eight new beverage products introduced in March 2024. Vote below to let us know which new product is your favorite!

Club Kokomo Spirits, founded by Mike Love, singer, songwriter and co-founder of the Beach Boys, introduced its new line of premium rums. 

The Finnish Long Drink announced the debut of its new Peach beverage.

Guayakí Yerba Mate introduced its latest flavor innovation: Berry Lemonade, joining the brand’s High Energy Cans on shelves nationwide.

Crown Royal, a brand of Diageo North America, announced its highly anticipated limited-edition release of Blackberry Flavored Whisky. 

Tea Forté introduced Mariposa, the sixth curated collection with The New York Botanical Garden (NYBG).

Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda.