Minus Coffee announced the launch of Minus Instant Vanilla Oat Milk Latte, an instant coffee designed to fuel your day without the typical crash that comes with consuming caffeine, it says.
Designed by female scientists with women’s wellness and cortisol balance in mind, this innovative latte features 50 mg of caffeine, 6 grams of plant-based protein and l-theanine to keep you alert and focused minus any jitters, brain fog, mood swings or sleepless nights, the company says. Minus Coffee uses upcycled ingredients like date seeds, grape seeds and other plant-based ingredients to create bean-less coffee with the same taste as coffee, without the negative impacts on well-being and the environment, it adds.
“In a world where women’s health is often overlooked, Minus Instant Latte was created for women by women, with a mission to provide sustained energy without compromising taste or health,” said Maricel Saenz, CEO and founder of Minus Coffee, in a statement. “As a Costa Rican, coffee has always been an important part of my life. For years, I noticed the effects caffeine was having on my mind and body — unbalanced cortisol spikes, energy crashes, and lingering anxiety jitters. I didn’t need to give up my favorite ritual — I just needed to reimagine it. Minus Coffee reflects my new approach to life: being intentional, contributing to a healthier planet, prioritizing well-being, and making space for what truly matters. Because it’s not just about what’s in your cup; it’s about how you feel after you drink it.”
Minus tastes like traditional coffee, featuring rich notes of berries and dark chocolate with no earthy aftertaste, the company says. Its clean ingredient list means no chemical flavor from gums or artificial sweeteners, it adds.
The new Minus Instant Vanilla Oat Milk Latte is available in a 9.7-ounce resealable pouch (10 servings) for $35 online at the company’s website.
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