JaM Cellars announced the newest addition to its fan-favorite Butter lineup: ButterLight Chardonnay. 

Crafted with the same dedication to quality that defines the Butter portfolio, ButterLight offers wine consumers an authentic grape-to-bottle, great-tasting glass of wine at just 85 calories for a 5-ounce glass, the company says.

“The demand for lighter wines has clearly been growing, but until we were confident we could truly make a delicious wine at meaningfully lower calories and alcohol levels, we weren’t going to put the Butter label on it,” said Jeff Kandarian, executive winemaker of Butter Wines by JaM Cellars, in a statement. “The R&D process was extensive to retain full control over flavor first. This wine truly delivers on the Butter brand promise of quality for every wine drinking occasion. We’re thrilled to add it to the Butter lineup and offer a delicious alternative to consumers looking for lighter wine.”

Crafted with the same grapes selected for regular Butter Chardonnay, ButterLight has flavors of bright lemon mousse laced with creamy vanilla and shortbread crumbles, the company notes. ButterLight is a terrific choice for those seeking a lighter wine option without sacrificing flavor and quality, it says.

“As we’ve expanded the Butter line up we have been meticulous in crafting each bottling to exceed quality expectations at accessible price points,” said John Truchard, founder and CEO of JaM Cellars, in a statement. “ButterLight as our newest addition had a very high bar to meet — reduce calories and alcohol without sacrificing flavor, while staying in Butter’s price point. I think we have gone above and beyond that mandate and created something so great-tasting it’s hard to believe it’s lighter. I’m grateful for the passion and hard work that has gone into this innovation by our winemaking, sales, and marketing team, and for the exceptional reaction we have received from our retail and distributor partners. I’m excited for wine drinkers everywhere to try it and love it.”

The Butter portfolio now comprises Butter Chardonnay (also in ButterCans), Butter Cab, Butter Sauv Blanc, Butter Pinot Noir, and now new ButterLight.

In celebration of the ButterLight launch, Butter Wines is hosting a sweepstakes to float over Napa Valley for one lucky winner and a plus one. Beginning Jan. 14 through March 9, the winner will receive complimentary roundtrip flights, hotel stay, hot air ballroom ride, and a signature ButterLight tasting picnic to enjoy over an epic Napa Valley getaway weekend, the company says. Consumers are encouraged to enter at DrinkButter.com (no purchase necessary). 

All Butter Wines can be purchased for under $20 (MSRP) at local grocery, convenience and liquor stores as well as online by visiting the company’s website.

www.jamcellars.com