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Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand’s energy portfolio.

Pelican Brewing Co. announced the launch of its newest release: Beak Breaker Tropical Double IPA.

Revl Fruits, a new premium juice brand of Ocean Spray Cranberries Inc., introduced its inaugural fruit juice lineup: Revl Fruits.

Absinthia’s Bottled Spirits introduced Absinthia Absinthe Bleue, a spirit that redefines Absinthe sophistication, it says.

Sanpellegrino Italian Sparkling Drinks announced the expansion of its beverage collection with the launch of Sanpellegrino Zero Grams Added Sugar.

Aphrodise Inc. unveiled Aphrodise, a luxury Greek sparkling rosé.

Darigold launched its new Belle brand of dairy-based coffee creamer made with just five ingredients including real cream.

Zamora Co. announced the launch of Thunder Bitch, a new whisky liqueur that will make its U.S. debut at Guy Fieri's annual Flavortown Tailgate party during the Super Bowl in Las Vegas, Feb. 11.

BODYARMOR unveiled BODYARMOR ZERO SUGAR, the brand’s first zero sugar sports drink.

The Duckhorn Portfolio announced the launch of Decoy Featherweight Sauvignon Blanc, a lower-calorie wine with a 9% ABV.