New Products

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Luxco Inc. announced the nationwide launch of Escasa, a new ultra-premium sipping tequila. 

Be LOVE announced the launch of its signature hydration drinks available in three flavors: Orange Blossom, Citrus Zest and Berry Bliss.

Orphan Barrel announced the launch of a new liquid within its collection: Fanged Pursuit Kentucky Straight Bourbon Aged 17 Years. 

Gatorade announced the release of its newest products: Gatorade Flavor Mashups. 

Foley Family Wines & Spirits (FFWS) announced its spirits expansion with the launch of Evil Bean Cold Brew Coffee Liqueur. 

De La Calle, a Mexican soda brand known for its vibrant flavors and authentic ingredients, announced the launch of its newest flavor: Mandarin Refresco. 

AriZona Beverages announced its entering the spirits market with the launch of AriZona Hard with Vodka.

Monster Energy is bringing tropical vibes with the launch of Zero Sugar Ultra Blue Hawaiian — a new addition to the fan-favorite Ultra line. 

Cutwater unveiled two new cocktail innovations for the spring and summer season: Spicy Mango Margarita and Gin Collins, available in select markets.

Jordan’s Skinny Mixes announced the launch of Skinnyccino, a convenient, portable coffee available in two classic flavors: Vanilla and Caramel