Aviation American Gin unveiled its first flavor innovation since its creation more than two decades ago: Aviation Cranberry & Blood Orange Flavored Gin. 

Combining juicy cranberry and bold blood orange with Aviation’s signature botanical profile, the new expression offers a bright, vibrant twist that makes at-home cocktailing effortless, the company says. 

“Innovation is at the heart of what we do,” said Ryan Reynolds, co-owner of Aviation American Gin, in a statement. “That’s true, despite the fact that until today we have not really changed our product at all. I am so proud of our first actual innovation — the delicious Cranberry & Blood Orange.”

Ricky Collett, gin category marketing director at Diageo, added: “We’re proud to introduce Cranberry & Blood Orange to the Aviation portfolio as a meaningful expansion of the brand. We wanted to create new occasions for consumers to engage with Aviation in fresh, creative ways, and focused on crafting a liquid that delivers versatility, accessibility and an exceptional flavor experience. The combination of Aviation's signature gin with tart cranberry and citrus-forward blood orange offers cocktail elevation while remaining easy to enjoy.” 

Aviation Cranberry & Blood Orange Flavored Gin is available nationwide as a permanent addition to the brand’s portfolio.

www.aviationgin.com