Supermodel, entrepreneur and longtime Lambrusco enthusiast Ashley Graham, together with co-founder Danny Epstien, announced the launch of Lucci, a new dry, sparkling red wine. 

“To know me is to know I love Lambrusco. It’s been my go-to wine for years,” Graham said in a statement. “But over time, I realized the dry, fruit-forward style I discovered in Italy wasn’t readily available in the U.S. I wanted to share that experience in a way that felt modern, accessible and true to its roots. That idea became Lucci.”

Working closely with a fifth generation winemaker in Emilia-Romagna, Italy, the heartland of Lambrusco, Lucci offers a bright, bubbly profile with notes of red and dark berries, and a crisp, refreshing finish, the company says. 

“Sparkling wine continues to grow while the rest of the industry has struggled, so it was time Lambrusco joined the party,” Epstien said in a statement. “We are seeing younger consumers migrate to wine in search of fresher, lower-ABV products, which has been reflected in the rise of Prosecco in recent years. Lucci offers a fun, refreshing alternative that aligns with how people are drinking today.”

Bottled at 11% ABV, Lucci is available nationwide at restaurants, bars, and major retailers including BevMo! by Gopuff, Gopuff, Total Wine and More, Binny’s Beverage Depot, and Wine.com for a suggested retail price of $19.99 for a 750-ml bottle. 

www.luccilambrusco.com