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Although an increasing number of consumers might be taking a pause on cocktails after the holidays or in the name of health and wellness, many still want to enjoy the taste and “spirit” when socializing and are turning to mocktails to achieve that goal.

Silk partnered with reality TV icon and queen of deception, Phaedra Parks to host Cereal Liar: Breakfast’s Ultimate Taste Test, the first-ever Silk and cereal pop-up in New York City. 

AriZona Beverage Co., Woodbury, N.Y., is kicking off the new year with a variety of bold and refreshing new product launches, bringing innovative flavors and premium beverage experiences to the marketplace, it notes. 

Los Angeles-based Odwalla is making waves in 2025 with the launch of an exciting and fresh new line of juices and smoothies. Backed by Grupo Jumex, Mexico City, Odwalla aims to deliver an elevated beverage experience for health-conscious consumers across the United States.

As a nod to Sabrina Carpenter’s song “Espresso,” which dominated the charts last year, Dunkin’ and Carpenter unveiled a new beverage: Sabrina Carpenter’s Brown Sugar Shakin’ Espresso. To celebrate, Dunkin’ also released an ad campaign titled Shake That Ess’.

Red Bull Energy Drink, a brand of Santa Monica, Calif.-based Red Bull North America, kicked off 2025 by unveiling the all-new Red Bull Zero in the United States. Featuring monk fruit extract, other sweeteners and zero sugar, this is the latest addition to the Red Bull lineup.

Just in time for Dry January, pop icon Kylie Minogue takes center stage once again with the launch of Kylie Minogue 0% Sparkling White Wine Alternative. 

On-premise consumer intelligence provider CGA by NielsenIQ (NIQ) released a list of noteworthy shifts in cocktail consumption in the United States. The data was identified thanks to CGA by NIQ’s Cocktail Sales Tracker, which delivers quarterly insights into consumer preferences across the United States.