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Just in time for a “cherry-coded” 2025, Pepsi is giving consumers more of what they want with the launch of Pepsi and Pepsi Zero Sugar Wild Cherry & Cream.

Sparkling Ice, a brand by Talking Rain Beverage Co., Preston, Wash., announced the return of Emmy Award-winning actress Annie Murphy as the brand’s “Chief Flavor Officer.”

CELSIUS, a brand of Celsius Holdings, Boca Raton, Fla. released its first flavor launch of 2025: Sparkling Strawberry Passionfruit.

Although an increasing number of consumers might be taking a pause on cocktails after the holidays or in the name of health and wellness, many still want to enjoy the taste and “spirit” when socializing and are turning to mocktails to achieve that goal.

Silk partnered with reality TV icon and queen of deception, Phaedra Parks to host Cereal Liar: Breakfast’s Ultimate Taste Test, the first-ever Silk and cereal pop-up in New York City. 

AriZona Beverage Co., Woodbury, N.Y., is kicking off the new year with a variety of bold and refreshing new product launches, bringing innovative flavors and premium beverage experiences to the marketplace, it notes. 

Los Angeles-based Odwalla is making waves in 2025 with the launch of an exciting and fresh new line of juices and smoothies. Backed by Grupo Jumex, Mexico City, Odwalla aims to deliver an elevated beverage experience for health-conscious consumers across the United States.

As a nod to Sabrina Carpenter’s song “Espresso,” which dominated the charts last year, Dunkin’ and Carpenter unveiled a new beverage: Sabrina Carpenter’s Brown Sugar Shakin’ Espresso. To celebrate, Dunkin’ also released an ad campaign titled Shake That Ess’.