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Ahead of National Hard Seltzer Day on Sept. 20, here are a few new products shaking things up in the seltzer category.

New York-based Spritz Society, the award-winning spritzer brand founded by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb and Jake Lewin launched a new flavor, Lemon Iced Tea, in collaboration with “Southern Charm” reality star and founder of Sewing Down South, Craig Conover. 

Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.

The can, labeled “Posty’s Soda,” tells the story of Post Malone quitting soda until he found poppi, “with a classic Post aesthetic and nod to Texas, where both he and poppi are from,” the company adds.

Perricone Farms announced its acquisition of Natalie’s Orchid Island Juice Co. The merger unites two high-quality, trusted names in the juice industry, strengthens both brands, and enhances the ability to serve customers with excellence in quality and customer service coast-to-coast, it says.

Molson Coors will launch Naked Life in the U.S. online and in select retail locations starting in March 2025. 

Brisk Iced Tea, a brand of PepsiCo, Purchase, N.Y., has teamed up with the artist to revive its classic Claymation advertisements and encourage fans to put themselves first.

Jones Soda Co., Seattle, has captured the essence of the favorite campfire dessert with its new limited-edition Jones S’mores Soda. The S’mores Soda is the latest in a series of Jones SPECIAL RELEASE beverages that showcase the company’s unique soda flavors.

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 

Julius Meinl’s announced its latest limited-edition coffee ― Burundi Gakenke 100% Arabica ― crafted to celebrate International Coffee Day 2024.