Companies plan to link retailers, technology, partners and more
November 9, 2021
ReserveBar, Ridgefield, Conn., has agreed to acquire New York-based Minibar Delivery, a leading marketplace featuring on-demand delivery of wine, spirits, beer, ready-to-drink cocktails, mixers and more. Minibar Delivery facilitates these deliveries by partnering with more than 2,800 retail partner locations nationwide, including independent liquor stores and iconic national brands such as 7-Eleven. The acquisition accelerates ReserveBar's expansion of its retailer fulfillment network and planned introduction of on-demand delivery capabilities.
Sponsorship activations to include launch of community-based initiative
November 9, 2021
The Los Angeles Lakers named El Segundo, Calif.-based G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold.
Partnership includes superstar’s limited-edition LIFEWTR labels
November 5, 2021
Premium bottled water brand LIFEWTR and global superstar Doja Cat are joining forces to help super fans across the country take a quantum leap into the world of “Planet Her.”
New York-based Wilson Daniels Wholesale announced that Galaxy Wine Co., Portland, Ore., is expanding its wholesale operations into the state of Washington, effective Jan. 1, 2022.
Limited-edition holiday merchandise available while supplies last
November 4, 2021
Swiss Miss Hot Cocoa, a brand of Chicago-based Conagra Brands Inc., announced its limited-edition ultimate “ugly” sweater. The festive sweater is designed with an insulated pocket and zipper to keep a thermos of Swiss Miss Hot Cocoa warm and toasty all night long, the company says.
Carbonated soft drink brand puts up $200K in MTN DEW Outdoor Grants for nonprofit organizations
November 3, 2021
MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, teamed up with Country Music duo LOCASH to reward fans for getting out in the great outdoors this fall with the DEW Outdoors Woods Or Water Getaway.
Sports performance, hydration beverage brand will operate as separate business unit
November 2, 2021
The Coca-Cola Co., Atlanta, announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the Coca-Cola beverage portfolio and has significant potential for long-term growth. In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.
Wild Turkey’s annual Give Back Campaign supports community-based music initiatives
October 29, 2021
Matthew McConaughey and Wild Turkey, a brand of New York-based Campari America, have teamed up to recognize individuals who kept their local music scenes alive with a series of $10,000 donations to community-based music initiatives of their choice.
210 Meijer stores to carry flavored soft drink brands top flavors
October 28, 2021
Seattle-based Jones Soda Co. announced a key expansion of its retail footprint with the addition of 210 Meijer stores in six Midwest states. The agreement adds a new marquee regional retailer to Jones Soda’s portfolio, it says.
Sparkling water brand debuts Apple Cider, brings back Cranberry Frost flavor
October 28, 2021
This holiday season, with the launch of two seasonal flavors, Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice, is spreading holiday cheer through its new initiative: Cheers to Giving.