Sparkling cocktail brand Spritz Society, New York, announced a partnership with V8 for a first-of-its-kind Bloody Mary Spritz. The partnership combines Spritz Society’s passion for high-quality, convenient cocktails and V8’s tradition of bold, vegetable-packed flavors, resulting in a “fresh and unique take” on a traditional Bloody Mary, companies say.  

“We’re excited to join forces with Spritz Society to launch the first-of-its-kind Bloody Mary Spritz,” said Prabha Cheemalapati, vice president of beverages at Campbell’s, in a statement. “Bringing this beverage to market showcases our continued dedication to innovation and collaboration, and this playful take on a Bloody Mary is sure to be a crowd-pleaser.”

The flavor is made with real white wine, all natural ingredients inspired by V8’s classic tomato flavor, with the perfect blend of spices to bring together the elements of a classic spritz with the savory taste of a Bloody Mary, the companies note. The limited-edition flavor comes in a 12-ounce can at 4.5% alcohol-by-volume (ABV), 120 calories and 5 grams of sugar.

“At Spritz Society, we’re always looking for ways to push the boundaries of what a spritz can be,” said Zach Weinreb, founder and CEO of Spritz Society, in a statement. “V8 is such an iconic brand and it was an honor to work with their team on this collaboration. We wanted to deliver a drink that surprises and delights, while staying true to the classic flavor profile people crave in a Bloody Mary, and we can’t wait to share it with our community.”

The Spritz Society Bloody Mary Inspired by V8 is available to purchase as in four-packs of cans for $25 exclusively on SpritzSociety.com. Shipping will be just in time for the holidays and ahead of National Bloody Mary Day on Jan. 1.