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Benicia, Calif.-based Culture Wine Co. launched as the sole importer, wholesaler, eCommerce retailer and wine club in the United States dedicated exclusively to the wines of South Africa. Culture Wine’s goal is to drastically increase the representation and import-value of South African wine in the United States. 

Coffee mate announced the brand’s ABUELITA Mexican Hot Chocolate Flavored Creamer is coming back for a limited time-only to celebrate Día de los Muertos.

Essentia Water, an ionized alkaline water, is now the Official Alkaline Water of the Brooklyn Nets. This partnership, the brand’s first with an NBA team, begins with the 2023-24 NBA season and promises to keep Nets players and Barclays Center attendees hydrated and resilient with ionized alkaline water for years to come.

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., has teamed up with local pizzerias across the United States to launch Toss In, Take Out, a traveling restaurant takeover to serve up slices and pies. But, not for any amount of money, instead for the act of recycling a plastic bottle. Available now in 11 major U.S. markets, Toss In, Take Out will be celebrating the expansion of 100% recycled plastic bottles through takeovers of consumers’ favorite pizza spots in New York City, Atlanta and Chicago. 

West Babylon, N.Y.-based G FUEL Energy announced its collaboration with Warner Bros. Discovery Global Consumer Products to launch the Friday the 13th-inspired Hack 'N' Slash, now available for purchase at GFUEL.com.

PACK EXPO Las Vegas 2023, taking place Sept. 11-13, welcomed more than 32,000 attendees, the most in the show’s history, with more than 2,300 exhibitors across 1 million net square feet of exhibit space.

Rockstar Energy Drink launched Proud Hasta Los Huesos (Proud to the Bones), a national campaign that invites consumers to participate in the Mexican holiday that takes place during the first two days of November each year. To kick-off the campaign, Rockstar Energy released a limited-edition collection of Día de los Muertos-themed cans designed by Mexican artist and illustrator Joaquín Nava.

Ripon, Calif.-based Franzia Wines, a brand of the Wine Group, launched its Chillable Red Box costume and Red Cup costume to roll up to any Halloween party in style, it says.

Marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. To take full advantage of digital’s potential, experts highlight the importance of auditing social platforms and employing content creators for collaborations.

Purchase, N.Y.-based PepsiCo and Microsoft’s Xbox, Redmond, Wash., have joined forces to reward fans for the sipping, snacking and gaming they already do.