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AthleticBrewingOutdoorSpaces.jpg

Athletic Brewing donates $1.6 million to preserve outdoor spaces in 2023

Next Two For The Trails grant period will open in the summer of 2024
Staff Beverage Industry
November 14, 2023

Athletic Brewing Co., Milford, Conn., announced that more than 200 recipients have received more than $1.6 million as part of its Two For The Trails grant program in 2023.


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Belvedere Vodka release bottle for Las Vegas Grand Prix

Staff Beverage Industry
November 10, 2023

In celebration of the inaugural Las Vegas Grand Prix, taking place Nov. 16-18, Belvedere Vodka ― the Official Vodka Partner of Formula 1 ― is releasing a limited-edition bottle for the occasion.


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DrPepperHotTake_900.jpg

Dr Pepper rewards Pepper Perks members with limited-edition flavor

Dr Pepper Hot Take honors college football fandom, hot takes
Staff Beverage Industry
November 8, 2023

Dr Pepper, a brand of Keurig Dr Pepper, revealed the 2023 limited-edition flavor of the carbonated soft drink with the launch of Dr Pepper Hot Take, available exclusively to Pepper Perks members.


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Absolut, Kahlúa unveil Espresso Martini eau de parfum

Blend No. 83 taps into the sense of smell to celebrate one of the seasons’ most popular cocktails
Staff Beverage Industry
November 7, 2023

Pernod Ricard USA, New York, announced the power pair behind the Espresso Martini are celebrating the holidays and solidifying their union with the release of Blend No. 83 ― a fragrance by Absolut x Kahlúa. 


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Mezcalum_900.jpg

Real Housewives stars Erin, Abe Lichy launch mezcal brand

Mezcalum available direct-to-consumer with retail rollout coming soon
Staff Beverage Industry
November 6, 2023

Husband and wife duo Abe and Erin Lichy, serial entrepreneurs and breakout stars of Bravo’s “The Real Housewives of New York,” launched Mezcalum, an artisanal, organic mezcal embodying time-honored Mexican traditions and the rich heritage of its spirit. 


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PepsiCo_HBCUTour.png

PepsiCo donation to help tackle food insecurity at HBCU campuses

Five HBCUs set to receive $50,000 each
Staff Beverage Industry
November 2, 2023

Purchase, N.Y.-based PepsiCo, in its ongoing effort to support and elevate Historically Black Colleges and Universities (HBCU), announced it’s donating $250,000 in grants towards tackling food insecurity at HBCU campuses.


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GOATFuel_VitaminShoppe.png

G.O.A.T. Fuel unveils exclusive flavors with The Vitamin Shoppe

Pineapple Cream Soda and Black Cherry Ginger Ale set to hit shelves this month
Staff Beverage Industry
November 2, 2023

Dallas-based G.O.A.T. Fuel, a health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T.  Jerry Rice, announced that it is partnering with The Vitamin Shoppe, Secaucus, N.J., as the exclusive retailer of its new Pineapple Cream Soda and Black Cherry Ginger Ale flavors. 


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TreasuryWineEstatesLogo_900.jpg

Treasury Wine Estates to acquire DAOU Vineyards

California winery’s portfolio bolsters Treasury’s upper luxury division
Staff Beverage Industry
October 31, 2023

Treasury Wine Estates Ltd., Melbourne, Australia, has reached an agreement to acquire DAOU Vineyards, the acclaimed luxury wine business founded by brothers and co-proprietors Georges and Daniel Daou for an upfront consideration of $900 million, plus an additional earn-out of up to $100 million. 


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Martha_PureLeaf_900.jpg

Martha Stewart, Pure Leaf partner for DDIY campaign

DIY queen shows hobbies consumers can do by skipping homebrewing iced tea
Staff Beverage Industry
October 27, 2023

Pure Leaf and the queen of “Do It Yourself,” Martha Stewart, are encouraging tea drinkers everywhere to ditch their home batch and leave it to Pure Leaf the next time they crave iced tea in their latest campaign. In addition to showcasing the possibilities you can unlock when you skip the homebrewing and leave it to Pure Leaf, the brand also is challenging tea DIYers across the country to put Pure Leaf to the homebrewed flavor taste test with a national giveaway, it says.


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Keurig Dr Pepper (KDP)

Keurig Dr Pepper, Grupo PiSA announce long-term partnership for Electrolit

KDP to sell, distribute hydration beverage across US
Staff Beverage Industry
October 26, 2023

Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, and Grupo PiSA, Guadalajara, Mexico, announced that KDP will sell, distribute and merchandise Electrolit, a premium hydration beverage, across the United States as part of a long-term sales and distribution agreement. 


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