Stone Distributing Co. (SDC), Escondido, Calif., announced the addition of Ashland Hard Seltzer and El Segundo Brewing Co. to its Southern California portfolio of craft beers. The two new partners began distribution from Stone effective Nov. 8.
One-third says holiday advertising puts them in festive mood
November 17, 2021
Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused consumer sentiment survey from New York-based NCSolutions (NCS), a leading company for improving advertising effectiveness for the consumer packaged goods (CPG) industry.
‘Zero Hour’ provide Uber Voucher code after trying complimentary Budweiser Zero at bars, restaurants
November 17, 2021
On Nov. 24, Budweiser Zero is hosting “Zero Hour” at participating bars across the United States, giving consumers the option to try a complimentary Budweiser Zero from midnight to 1 a.m. local time.
Puerto de Indias, a brand of Miami-based H.I.G. Capital, is adding to its growing stable of awards for its signature Strawberry Gin by claiming a coveted Gold Medal at the 2021 San Francisco World Spirits Competition.
The line of gin and rum draws inspiration from ‘The Hottest Band in the World’
November 16, 2021
Legendary rock band KISS debuted its award-winning spirits portfolio: Drink It Up by KISS, in the United States. Drink It Up by KISS is a collaboration between the legendary band, their licensing agent, Epic Rights, Santa Monica, Calif. and the Sweden-based spirits producer Brands for Fans.
1,200+ convenience stores in 11 states equipped with eCommerce app
November 16, 2021
Drizly, Boston, announced its collaboration with 7-Eleven, Irving, Texas, to deliver alcohol to adults of legal drinking age in under 60 minutes from more than 1,200 7-Eleven stores. Following a successful pilot program with 190 stores, more than 1,200 7-Eleven stores across Arizona, California, Connecticut, Florida, Illinois, Missouri, Ohio, Oregon, Texas, Virginia and Washington state now offer delivery through Drizly.
Craft brewing combination result of acquisition by Australian-based brewer Lion
November 12, 2021
Bell’s Brewery founder, Larry Bell announced that he has reached an agreement with Lion, an Australian-based brewer, for the sale of Bell’s. Lion acquired Colorado’s New Belgium Brewing in 2019. The move will see the Michigan-based craft brewer come together with New Belgium ― aligning the two American craft brewers.
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., launched Real Magic at Christmas, a seasonal campaign that spotlights and celebrates the magic of community and togetherness. The multi-faceted campaign carries at its heart a simple message of festive joy and inclusion, reminding us that Real Magic is in the moments of connection we share with others.
Limited-edition vodkas available beginning Nov. 18
November 10, 2021
Inspired by the brand’s iconic Curly Fries as well as its newer Crinkle Fries, Arby’s is entering the world of spirits by offering two delicious and distinctive flavors of potato-based vodka for its 21-and-older consumers, the company says.
Beverage brand surpasses 2021 goal of raising $1M for The Navy SEAL Foundation
November 10, 2021
Atlanta-based Kill Cliff introduced its latest creation: Kill Cliff Octane. The first Octane beverage to be released is the Killer Cliffsicle, an orange vanilla flavored limited-edition energy drink that contains CBD, the company says.