The Coca-Cola Co., Atlanta, announced the highly anticipated regional relaunch of Barrilitos, a cherished Mexican soft drink brand with a rich legacy dating back to 1938. 

A new addition to Coca-Cola’s imports portfolio, Barrilitos hails from Monterrey, México, and is poised to make waves in California, the company says. With its nostalgic appeal, vibrant flavors, and premium quality, this authentic soft drink is bottled and produced in México, ready for consumers across the California region, it adds.

Barrilitos is available in two sizes — a 12-ounce glass bottle and a 1.5 liter PET multiserve bottle — and offers four varieties — Mandarina (Mandarin), Manzana (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch). Each bottle is crafted with fruit flavors and cane sugar, striking a harmony between sweetness and effervescence, the company notes.

Housed in its iconic twist glass bottle, Barrilitos offers rich flavors that capture the essence of authentic Mexican tradition while symbolizing the proud and vibrant spirit of Latino culture, the company says. With a unique appeal to multicultural Gen Z’ers, millennials, and families, Barrilitos resonates with a diverse audience seeking genuine, flavorful experiences, it notes. 

“Barrilitos is evolving to meet the needs of a new generation, without losing sight of its rich history,” said Barrilitos Lead Maria Correa in a statement. “We’ve infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that have made it a beloved part of Latino households. This relaunch is an invitation to experience Barrilitos and celebrate its heritage in a whole new way.”

 Barrilitos is crafted to elevate any feel-good moment, casual get-together with friends and family gatherings, the company says. Each flavor is designed to complement savory dishes like the ones found in Mexican cuisine, bringing a vibrant twist to your taste buds, it notes.