Q Mixers, Brooklyn, N.Y., announced the appointment of consumer packaged goods (CPG) industry veteran Betsy Frost as its new CEO. A seasoned leader in the beverage industry and CPG sector, Frost brings more than two decades of experience in driving innovation, growth and brand transformation.

“We are thrilled to welcome Betsy as our new CEO and are confident that she will take the brand to new heights,” said Bob Nakasone, Board Chair for Q Mixers, in a statement. “Her thoughtful approach to building brands, combined with her strategic vision and proven leadership excellence, will be instrumental in driving exceptional results.”

Frost’s appointment signals a new chapter for Q Mixers, known for its bold flavors and commitment to clean, high-quality and real ingredients, it says.

“I’m honored to join this incredibly talented team who is redefining quality in the mixer category,” Frost said. “Together with our team and partners, we’ll continue to push the boundaries of innovation, quality and flavor to delight consumers and grow category usage.”

Frost joins Q Mixers with nearly 20 years of experience in CPG. Most recently, she served as the CEO of Hoplark, a premier non-alcohol beer brand. At Hoplark, Frost was responsible for closing the brand’s Series A round, driving product innovation, and accelerating brand activation, resulting in portfolio expansion in three categories. Prior to Hoplark, Frost served as president of DRY Soda Co., driving its premium positioning and building a storied 13-year career at General Mills that included leading marketing for iconic brands from Cheerios to Yoplait, running a company-wide new product incubator launching new $100 million platforms, and managing the portfolio of brands and products across the convenience and foodservice channel. 

A graduate of Brown University with an MBA from the University of Virginia Darden School of Business, Frost also is an advocate for female leadership and co-leads the Women Mentoring Initiative for the One Step Closer Community.