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Coffee Bros

Coffee Bros. urges US government to exempt coffee from new tariffs

Specialty coffee roaster promotes petition urging action
Staff Beverage Industry
April 9, 2025

Coffee Bros., a U.S.-based specialty coffee roaster, is urging the federal government to exempt coffee from the newly imposed tariffs.


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karma water probiotic

Functionality remains king at Natural Products Expo West

Beverage-makers, suppliers highlight portfolios and new products
April 9, 2025

Informa Markets’ Natural Products Expo West, part of the New Hope Network family of brands, hosted thousands of attendees and exhibiting companies March 4-7 at the Anaheim Convention Center.


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Accelerator Livvy Dunne

Olivia ‘Livvy’ Dunne launches signature Accelerator Active Energy Cotton Candy flavor

New variety available at Rouses Markets in Louisiana, Amazon
Staff Beverage Industry
April 8, 2025

Accelerator Active Energy and Livvy Dunne announce the launch of her very own signature Cotton Candy Accelerator flavor and personalized can. 


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MillerHighLife_Vinyl_900.jpg

Miller High Life launches beer-infused vinyl record

Beverage brand reveals new, yearlong music platform
Staff Beverage Industry
April 7, 2025

Beyond the vinyl record, The Soundtrack to the High Life platform will continue throughout the year with a variety of music experiences. 


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Castillo Hermanos set to acquire Harvest Hill Beverage Co.

Harvest Hill brands include SunnyD, Juicy Juice and Little HUG
Staff Beverage Industry
April 4, 2025

Multinational diversified business group Castillo Hermanos announced it has entered an agreement with Brynwood Partners to acquire Harvest Hill Beverage Co.



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Pabst Light Lager

Pabst launches Pabst Light Lager

New brew set to hit shelves nationwide this month
Staff Beverage Industry
April 3, 2025

Pabst Brewing Co., San Antonio, announced the launch of its new light lager: Pabst Light. Rolling out nationwide this April, Pabst Light delivers the quality and affordability that consumers have come to expect from the Pabst name, the company says.


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Waterloo_GuyFieri_900.jpg

Waterloo Sparkling Water collabs with Guy Fieri for summer-inspired flavors

Mayor of Flavortown says the three limited-time offerings go 'big on flavor'
Staff Beverage Industry
April 3, 2025

Guy Fieri, known for culinary stardom on “Food Network,” and Flavortown have partnered with Waterloo Sparkling Water for three limited-time-only flavors: Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet.



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Gorgie

GORGIE announces Target launch

Energy drink brand to launch exclusive flavor with retailer this summer
Staff Beverage Industry
April 2, 2025

GORGIE, New York, announced their launch at 863 Target stores across the nation, debuting its four core energy drink flavors: Tropical Punch, Watermelon Splash, Peach Tea and Mango Burst. 


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Share A Coke Freestyle

Share a Coke on Freestyle turns to artificial intelligence

Experience available through June 2 at participating locations
Staff Beverage Industry
April 2, 2025

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.


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BeatBox Big Papa Pickle Margarita

BeatBox, Van Holten’s drop Pickle Margarita

Limited-edition wine-based Margarita available in select markets
Staff Beverage Industry
April 1, 2025

BeatBox Beverages, Austin, Texas, and Van Holten’s, Waterloo, Wis., have teamed up to launch an unexpected limited-time flavor: Big Papa Pickle Margarita. 


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