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CELSIUS HYDRATION offers a hydrating solution, formulated with a blend of magnesium, potassium and sodium — making the product a great addition to fitness and daily routines and to help active people feel their best, the company says. 

The Coca-Cola Co., Atlanta, is launching its latest innovation: Coca-Cola Orange Cream, bringing the taste of Coca-Cola infused with refreshing orange and smooth, creamy vanilla flavors. 

Thirty-percent of Americans in 2025 said they are taking part in Dry January, a 36% increase from 2024, NCS shares.

SodaStream announced the addition of the iconic Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry drink mixes to its lineup.

Bacardi’s funding will support the Red Cross relief efforts on the ground across Southern California.

Molson Coors Beverage Co., Chicago, announced it is donating $100,000 to multiple initiatives supporting first responders and service industry workers in Southern California as the area endures devastating wildfires.

Just in time for a “cherry-coded” 2025, Pepsi is giving consumers more of what they want with the launch of Pepsi and Pepsi Zero Sugar Wild Cherry & Cream.

Sparkling Ice, a brand by Talking Rain Beverage Co., Preston, Wash., announced the return of Emmy Award-winning actress Annie Murphy as the brand’s “Chief Flavor Officer.”

CELSIUS, a brand of Celsius Holdings, Boca Raton, Fla. released its first flavor launch of 2025: Sparkling Strawberry Passionfruit.