“The White Russian” celebrates the classic cocktail made with Kahlua
September 2, 2014
New York-based Pernod Ricard USA, a subsidiary of Pernod Ricard SA, announced that its Kahlua brand has joined forces with Academy Award-winning actor Jeff Bridges to release "The White Russian," a Kahlua Productions short film honoring the classic cocktail.
Company to introduce Rainforest Alliance Certified Dark Roast coffee
September 2, 2014
Dunkin’ Brands Group Inc., Canton, Mass., announced that its Dunkin’ Donuts cafes are expanding into the West Coast, beginning with two locations in Modesto and Santa Monica, Calif.
Expanded distribution follows launches in Miami and New York
September 2, 2014
Coral Gables, Fla.-based Bacardi U.S.A. Inc. is expanding its Facundo Rum Collection of four hand-blended, aged sipping rums into California, following the products’ successful launches in Miami and New York in late 2013.
Company will make a $100,000 donation to Napa Valley Vintners’ Community Disaster Relief Fund
September 2, 2014
Constellation Brands, Victor, N.Y., announced that it will make a $100,000 donation to the Napa Valley Vintners’ Community Disaster Relief Fund to provide immediate support to the local community.
New territory includes Knoxville, Tenn., area currently served by Coca-Cola Refreshments USA
September 1, 2014
Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., signed a definitive agreement with Atlanta-based The Coca-Cola Co. to expand the bottler’s franchise territory to include the Knoxville, Tenn., area.
Packaging opens sparkling waters up to new channels
August 26, 2014
Cascade Ice, a brand of Everett, Wash.-based Unique Beverage Co. LLC, will introduce a proprietary 7-ounce slim bottle design for a select few of its zero-calorie sparkling flavored waters. Beginning in September, Cascade Ice Lemonade, Coconut, Black Raspberry, Orange Mango and Pink Grapefruit varieties will be available in individual 7-ounce bottles and six-packs of 7-ounce bottles.
The Coca-Cola Co. brand enters year two of partnership with ESPN’s “College Gameday”
August 26, 2014
This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.