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Home » Topics » Beverage News

Beverage News
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Lotus Elixirs North America launches botanical beverages

Brand chooses Rexam Sleek cans with tactile printing
September 25, 2014

Lotus Elixirs North America, Indian Wells, Calif., launched its new Lotus Botanical Elixirs in 12-ounce Sleek cans from Rexam.


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Smirnoff introduces new Sours vodkas

Brand challenges consumers to show their sour faces on social media
September 25, 2014

Diageo North America, Norwalk, Conn., extended its Smirnoff vodka brand with a new Sours line.


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Jones Soda launches new line of sparkling waters

Brand also launches ‘Tabs For Tees’ promotion
September 24, 2014

Jones Soda Co., Seattle, released its new Jones Sparkling Water line in response to consumer demand for healthier products. The sparkling waters are made with only water and natural flavors and do not contain any added sweeteners, colors or artificial preservatives.


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Beverage Industry readers name their favorite product of August

VitaminFizz receives 60 percent of online vote
jessica Jacobsen
Jessica Jacobsen
September 23, 2014

With all the buzz surrounding health and wellness, vitamin fortification remains a popular topic in the consumer market. The readers of Beverage Industry also seem interested in the topic, as 60 percent of voters named VitaminFizz the best new product that was posted on www.bevindustry.com during the month of August, making it the winner of the publication’s August Readers’ Choice New Product of the Month poll.


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Jamba Juice launches cold-pressed juice line

New juices available in 12-ounce ready-to-drink bottles
September 23, 2014

Jamba Inc., Emeryville, Calif., introduced a new line of cold-pressed juices.


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Dunkin’ Brands launches new Cinnamon Coffee Roll flavor

Coffee brand renews partnership with Hungry Girl
September 23, 2014

Canton, Mass.-based Dunkin’ Brands is rolling out a new flavor, Cinnamon Coffee Roll, as part of the extension of its Dunkin’ Donuts Bakery Series line of flavored coffees and its partnership with Hungry Girl Lisa Lillien.


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Scotch whisky exports decline in first half of 2014

Exports to United States decreased 12 percent in volume sales
September 22, 2014

Although Scotch whisky exports to some key markets, such as France, increased during the first half of 2014, the overall trend was downward with economic headwinds and uncertainty having an impact, according to the Scotch Whisky Association.


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Diet Coke kicks off new ‘Get A Taste’ marketing campaign

The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall
September 22, 2014

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.


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SWA responds to Scottish independence referendum

Voters elect to remain part of United Kingdom
September 19, 2014

After citizens in Scotland voted to keep the country a member of the United Kingdom, the Scotch Whisky Association (SWA), Edinburgh, Scotland, released a statement.“The people of Scotland have made a historic choice against the background of the most profound national debate,” said David Frost, chief executive officer of the SWA, in a statement.


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Absolut Vodka launches limited-edition Andy Warhol bottle

Brand launches art exchange, nightlife experience to support new package
September 19, 2014

New York-based Pernod Ricard USA’s Absolut Vodka brand announced the release of its limited-edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the artist. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity, the company says.


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