Beverage News

RSS

Tough Mudder partners with  Britvic PLC to jointly develop a custom event aimed at children aged 7-12

Seattle-based Jones Soda Co. announced the official launch and expansion of its premium Jones Cane Sugar Soda fountain program.

A recent IWSR survey commissioned by international wine and spirits exhibition Vinexpo has found that the United States is driving global wine consumption as the alcohol category’s largest wine market.

The Nightclub & Bar Show (NCB) will celebrate its 30^th anniversary this year. The event will take place March 30-April 1 at the Las Vegas Convention Center in Las Vegas. An estimated 39,000 industry professionals will be in attendance.

Manufacturers and suppliers to the craft brewing industry are heading to Portland, Ore., for the 32^nd Craft Brewers Conference & BrewExpo America (CBC). Taking place April 14-17 at the Oregon Convention Center, the annual event is hosted by the Brewers Association, Boulder, Colo., and will welcome an estimated 11,000 attendees.

In a fiscally conservative approach to Super Bowl XLIX advertising, Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y., suggested to other brands that they all join forces for a collaborative Super Bowl ad. The result is the world’s first crowdfunded Super Bowl ad.

With gas prices down 31 percent since June 2014 and oil prices were around $85 a barrel, American Consumer Confidence has improved, going up 12 percentage points year over year, New York-based Nielsen reports.

A vast majority of consumers see water as a smart beverage choice and consider bottled water to be healthier than soft drinks, according to newly released findings from a survey conducted online by Harris Poll of more than 2,000 U.S. adults aged 18 years and older for Alexandria, Va.-based International Bottled Water Association (IBWA). 

As the exclusive beer sponsor for Super Bowl XLIX, St. Louis-based Anheuser-Busch announced the results of a recent survey conducted on its behalf by Harris Interactive, Rochester, N.Y., that show deeper insights about consumers' Super Bowl XLIX plans and drinking decisions. According to the survey results, 73 percent of Americans of legal drinking age plan to watch Super Bowl XLIX, and, of those who plan to drink at Super Bowl parties, 71 percent will make plans to get home safe in advance.

Health-related concerns could translate into an opportunity for manufacturers, according to a new study by New York-based Nielsen.