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SodaStream International Ltd., Airport City, Israel, announced a commitment to shift its focus toward health and wellness and highlighting the importance of hydration in a healthy and active lifestyle.

San Diego-based Green Flash Brewing Co. announced that it has acquired Alpine Beer Co., also of San Diego. Green Flash Founders Mike and Lisa Hinkley and Alpine Beer Founders Pat and Val McIlhenney noted that the merger will allow the breweries to join forces to share resources, knowledge and experience.

In honor of Veteran’s Day, Nov. 11, multiple beverage brands are finding ways to salute our nation’s troops and their sacrifices in the days before and after this federal holiday.

More than 20,000 attendees from 60-plus countries were in attendance at this year’s National Association of Convenience Stores (NACS) Show, which took place Oct. 7-10 at the Las Vegas Convention Center in Las Vegas.

Lassonde Industries Inc., Rougemont, Quebec, posted sales of $315 million in the third quarter of 2014, marking a 22.3 percent increase compared with the prior-year period. Sales for the third quarter included the Apple & Eve LLC (A&E) portfolio, which was acquired earlier this year. Profit attributable to the company's shareholders for this period totaled $10.6 million, reflecting a decrease of $600,000 from the third quarter of 2013.

St. Louis-based Anheuser-Busch announced its intention to purchase craft brewer 10 Barrel Brewing Co., Bend, Ore.

XXIV Karat, Los Angeles, announced the appointment of Dan Holland as chief executive officer as well as several additional management executives.

To offer insight into the research and development side of the popular seasonal beverage pumpkin spice lattes, the Institute of Food Technologists (IFT), Chicago, released a video and Q&A with food scientist and IFT spokesperson Kantha Shelke. Through these platforms, Shelke shares how the drink and the spice mix is made, explains any safety concerns involving the ingredients, and offers the science behind why consumers love it so much.

Following its initial summer rollout in select The Fresh Market stores, Coca-Cola Life now is available across the United States. A brand of Atlanta-based The Coca-Cola Co., Coca-Cola Life is the company’s first reduced-calorie carbonated soft drink sweetened with cane sugar and stevia leaf extract.

Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.