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Dos Equis, a premium Mexican beer brand of White Plains, N.Y.-based Heineken USA Inc., introduced a new, fully integrated digital retail and on-premise promotion aimed at driving sales during a period when beer sales typically hit a lull, the brand says. Dos Equis Marks the Spot will run from Feb. 1 through the end of March, with targeted digital platforms and in-store elements inviting consumers to participate in a daily virtual treasure hunt to locate the brand’s famous XXs for the chance to win the “most interesting” winter experiences.

Following the season five premiere of “Downton Abbey” on PBS, New York-based Downton Abbey Wines expanded its portfolio with the Countess of Grantham Collection.

New products scheduled for fall 2015 release

St. Louis-based Anheuser-Busch (AB) announced that it will feature three ads spotlighting its Budweiser and Bud Light brands during the NBC broadcast of Super Bowl XLIX on Feb. 1.

New variety developed through consumer feedback

Old Bridge Cellars (OBC), Napa, Calif., announced the expansion of its Oregon portfolio with Chapter 24 Vineyards, a joint venture between Dundee, Ore.-based Evening Land founder Mark Tarlov and French winemaker Louis-Michel Liger-Belair of Vosne-Romanee, Burgundy, France.

Cullen Agricultural Holding Corp., Waynesboro, Ga., and Long Island Brand Beverages LLC (LIBB), Hicksville, N.Y., jointly announced that they have entered into a definitive agreement to merge their respective companies.

Braintrust Investments LLC, Burr Ridge, Ill., announced that its  Wilmington, DE-based subsidiary Wholesome Tea Company LLC acquired the business of Blue Buddha Beverages LLC, Westerly, R.I.

U.S. consumers have shown how enthusiastic they are about Blue Chair Bay Coconut Spiced Rum Cream. The import brand of Rochester, N.Y.-based Fishbowl Spirits that was created and owned by country music star Kenny Chesney announced that the limited-edition variety sold out nationwide.

In celebration of its 21^st anniversary, Kailua-Kona, Hawaii-based Kona Brewing Co. created a special series of small-batch beers that will be available only throughout Hawaii.