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Skyy Vodka renews Toast To Marriage campaign

Vodka brand expands campaign in expectation of U.S. Supreme Court’s Freedom to Marry decision
April 28, 2015

Skyy Vodka, a brand of San Francisco-based Campari America, is renewing its Toast To Marriage campaign in partnership with Freedom to Marry, a New York-based national organization dedicated to winning marriage nationwide. In the final months leading up to the U.S. Supreme Court’s ruling on the freedom to marry, Skyy Vodka is using its resources and voice to make a positive impact on causes important to its employees and consumers, the brand says.


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Lifeway Foods, Kellogg Co. donate to Nepal relief efforts

Beverage companies partner with World Food Programme
April 27, 2015
Food and beverage companies continue to show their philanthropic sides through donations to disaster relief and humanitarian efforts to support victims of the Nepal-area earthquake on Saturday, April 25.
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New Minute Maid campaign celebrates the good in every family

Coca-Cola brand includes video, social media components
April 27, 2015

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small —  that they do to make a positive difference in their children’s lives.


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Vita Coco President of US leaves company

Jeff Popkin departs after more than 3 years
April 24, 2015

New York-based Vita Coco announced the departure of Jeff B. Popkin, the company's president for the U.S. Popkin joined Vita Coco in September 2011 as vice president of sales and was promoted to president for the US in August 2012.


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Jamba Inc. celebrates 25th anniversary with giveaway

Made-to-order juice, smoothie retailer plans 500-store expansion
April 20, 2015

Jamba Inc., Emeryville, Calif.,is celebrating its 25th anniversary with a special giveaway in appreciation of its fans’ support. Guests who visit Jamba locations across the nation on April 23,between 9 a.m. and 11 a.m. local time will receive a free small made-to-order juice or and smoothie.


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IBWA celebrates Earth Day

Organization shows its dedication to environment, natural resources
April 20, 2015
In honor of Earth Day on April 22, the International Bottled Water Association, Alexandria, Va., is highlighting its efforts and dedication to protecting the environment and natural resources.
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Old Orchard Brands adds Healthy Balance juice drinks

New beverages reflect new dietary guidelines for reduced sugar
April 20, 2015

Old Orchard Brands, Sparta, Mich., expanded its Healthy Balance line of reduced-sugar juice drinks to include two new tropical flavors that fit within the U.S. Dietary Guidelines Advisory Committee's dietary recommendation for a massive reduction in daily sugar intake.


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Readers name their favorite new product for March

Campbell’s V8 Vegetable and Fruit Juices claims 59 percent of votes
April 20, 2015

In line with consumers’ interest with health and wellness products as well as vegetable flavors, Camden, N.J.-based Campbell Soup Co. introduced in January its new line of V8 Vegetable and Fruit Juice beverages. This month, Beverage Industry readers have shown that they agree that this new product release was on point by voting the product line Beverage Industry’s Readers’ Choice New Product of the Month for March.


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Brewers Association announces Top 50 brewing companies

D.G. Yuengling and Son tops craft breweries list
April 16, 2015

The Brewers Association, Boulder, Colo., released its annual list of the Top 50 craft and overall brewing companies in the United States based on beer sales volume. Of the top 50 overall brewing companies, 42 were craft brewing companies.


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2015 Food Safety Summit encourages discussion with government officials

Event adds session about foodborne disease outbreaks
April 15, 2015

The 2015 Food Safety Summit, which will take place April 28-30 in Baltimore, will continue its goal of “Providing Solutions for Today and Planning for Tomorrow” with focused sessions on the Food Safety Modernization Act (FSMA) updates, a full-day forum on integrating the nation’s food safety system, a session on the 2014 foodborne outbreak and much more.


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