Mtn Dew to release DEWshine
PepsiCo’s craft soda variety made with real sugar
Purchase, N.Y.-based PepsiCo Inc. confirmed the March 23 release of Mtn Dew DEWshine. The craft soda will be available nationally wherever premium beverages are sold, with a focus on the Midwest and Southeast regions. It will be available in large- and small-format retail outlets within the carbonated soft drink section.
“Mtn Dew DEWshine is a craft, premium soda inspired by the brand’s roots in the backwoods of Tennessee,” a company spokesperson says. “It’s a clear, citrus DEW made with real sugar and packaged in clear glass bottles.”
The new product will be available in two package sizes: 12-ounce single-serve glass bottles and four-packs of 12-ounce glass bottles. Pricing is set by retailers, but the company has a suggested retail price of $1-$1.49 for single-serve bottles, and $3.99 for the four-pack.