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Home » Topics » Beverage News

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Patron releases Citronge Mango

New tequila features Ataulfo mangos
June 23, 2015

Atotonilco, Mexico-based Patrón Spirits is introducing a new addition to its Patrón Citrónge liqueur portfolio. Patrón Citrónge Mango is crafted from the highest-quality Ataulfo mangos from the Mexican states of Nayarit and Chiapas, the company says.


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Readers vote for their favorite product of May

Hug Fruit Slushees wins online poll
jessica Jacobsen
Jessica Jacobsen
June 16, 2015

Whether it was alcohol or non-alcohol, the readers had a number of great products from which to choose in the Readers’ Choice New Product of Month poll for May.


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Pepsi offers new fan experiences this summer

Summer promotion features new mobile app
June 16, 2015

Summer is here, and Purchase, N.Y.-based PepsiCo Inc.’s Pepsi brand is offering consumers one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations, it says. The brand announced how it will kick off the season with a summer campaign that will offer consumers prizes as well as a new mobile app that invites fans to "pop open music every hour."


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Castle Brands Inc. releases 2015 fiscal year-end results

Company experiences sales increases
June 16, 2015

New York-based Castle Brands Inc., a developer and international marketer of premium and super-premium branded spirits, reported financial results for the quarter and 2015 fiscal year, ending March 31.


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The Coca-Cola Co. encourages the world to 'Reach Up'

Company releases song for Special Olympics
June 16, 2015

This summer, Los Angeles will welcome 7,000 inspirational athletes from 177 different countries to the 2015 Special Olympics World Summer Games.

To celebrate, The Coca-Cola Co., Atlanta, founding partner of Special Olympics, has assembled a team of artists to record a unified song for the World Games titled “Reach Up.” The new song debuts will be performed during the World Games, the company says.
 


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Top 100 Beverage Companies of 2014

Ranking top 100 beverage brands based on 2014 sales
June 12, 2015

Consumer interest in craft beers has caused an explosion in the beer category in 2014. This year, Anheuser-Busch Inbev took the top spot on Beverage Industry's compilation of the Top 100 beverage companies based on 2014 sales.


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Study finds shoppers spending more time in convenience stores

Increased engagement time can lead to larger basket sizes
June 9, 2015

VideoMining Corp., State College, Pa., announced the results of two national studies that found shoppers are spending less time in supermarkets and more time in convenience stores.


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CORE Hydration announced new celebrity investors

Katy Perry, Juicy J and others endorse bottled water brand
June 9, 2015

Los Angeles, Calif.-based CORE Hydration announced its lineup of Hollywood investors continue to grow. Becky G, Diplo, Juicy J, Max Martin and Katy Perry have joined the company as brand investors, it says.


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Savbor Food and Wine Exhibition

Wine and gourmet producers from Spain to showcase products
June 9, 2015

Wine and gourmet producers from Spain to showcase products creating an alliance between Europe and the Americas.


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Modelo Especial partners with soccer players for new campaign

Campaign drives general market awareness
June 8, 2015

Constellation Brands Inc., Chicago, announced that internationally-renowned soccer players Clint Dempsey and Miguel Layún will serve as brand ambassadors for Modelo Especial, a pilsner-style lager brewed for 90 years in Mexico. The brand, which recently became the second most imported beer in the United States, has partnered with Dempsey and Layún as part of its summer marketing campaign, which began this month and centers around the sport of soccer.


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