Beverage News

RSS

Born in Brooklyn, N.Y., Snapple, a brand of Dr. Pepper Snapple Group, Plano, Texas, has won a special place in the hearts of New Yorkers, and this year the brand rallied its hometown fans to share their love with the rest of the country. Now, Nick Cannon – rapper, actor, host of America’s Got Talent, and Snapple-lover – is joining the brand asking people coast-to-coast to share why they love Snapple online with the hashtag #LOVESNAPPLE, the company says.  

Sauza Tequila, a brand of Casa Sauza, Deerfield, Ill., will debut a new, premium look next month. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, the company says. The largest rebrand in Sauza history will roll out globally, driving the brand’s continued long-term growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets including Japan, Brazil, Russia and the brand’s first foray into China, it says.

 Zebra Technologies Corp., Lincolnshire, Ill.,launched Mobility DNA today. Mobility DNA is a set of enterprise mobility software solutions that drives greater efficiencies and productivity for businesses, mobile workers and channel partners, the company says. Zebra also announced two new touch computers that expand the industry’s broadest portfolio of enterprise-class Android mobile computers. 

 Zevia announced it has changed its formulas to become color-free, including caramel color, and has received Non-GMO Project Verified status. 

PepsiCo., Purchase N.Y., announced a first-of-its-kind, short film that the company is creating and producing. The film will include footage from UrtheCast, the world's first full-color Ultra High-Definition video system located aboard the International Space Station, feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher, the company says. As part of this year's Pepsi Challenge campaign, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience.

Purchase, N.Y.-based PepsiCo announced its partnership with Entrepreneurship with Impact Ventures, a subsidiary of Ahead of the Curve, an organization established to build an ecosystem to support socially innovative business models in the Arab region.

With a little planning and preparation, a tradeshow will be a highlight of your sales and marketing year.

 Sauza 901 Tequila, a brand of Deerfield, Ill.-based Beam Suntory Inc., released its newest TV and digital ad campaign starring brand founder Justin Timberlake. The No Limes Needed campaign highlights the smoothness of Sauza 901 Tequila in a tongue-in-cheek way by chronicling the heyday of the lime as a necessary ingredient for drinking tequila and its ensuing downfall following the launch of Sauza 901. 

Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line. 

This year, the Miami-based Spain-United States Chamber of Commerce is expanding its Savbor Food & Wine Exhibition to two days, because of popular demand from its inaugural event last year. The 2015 event will take place June 23-24 in Miami.