Bacardi USA renews agreement with Horizon Beverage

Wholesaler will be spirits company’s exclusive distributor in Massachusetts, Rhode Island

Bacardi U.S.A. Inc., Coral Gables, Fla., renewed a multi-year distribution agreement with Norton, Mass.-based Horizon Beverage for Massachusetts and Rhode Island.

Effective April 1, the exclusive agreement includes the sales and distribution of the entire premium portfolio of Bacardi brands including Bacardi, Grey Goose, Bombay Sapphire, Dewar’s, Martini and Angel’s Envy, among other leading brands and labels in the two states.

“Horizon Beverage is a name that represents family, trust and exceptional service among Massachusetts and Rhode Island retailers,” said Pete Carr, regional president for Bacardi North America, in a statement. “Bacardi is proud to extend our long-standing partnership with this great company to continue a distribution force of significant capabilities, scope and dedication for Bacardi in these two markets.”

This renewal is part of the Bacardi route-to-market strategy to improve efficiency and effectiveness while presenting an attractive portfolio of category-leading products for customers, the company says.

“We are excited to continue our 80-year relationship with this dynamic organization and remain committed to working closely with the Bacardi team to deliver long-term brand growth in our markets,” said Sam Rubenstein, managing director for Horizon Beverage, in a statement.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.