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White Plains, N.Y.-based Heineken USA announced it is upping the stakes on game day with its What’s Your Play? retail program that will run from Jan. 1 to Feb. 28. The comprehensive program includes eye-catching football-themed point-of-sale (POS) materials, digital partnerships, a Twitter-driven sweepstakes and cross-merchandising opportunities to inspire men of legal drinking age around the world to up their game by choosing Heineken, Heineken Light, Dos Equis, Tecate, Tecate Light and Strongbow Hard Ciders for their game day celebrations, the company says.

London-based SABMiller plc and Denver-based Molson Coors Brewing Co. reported that MillerCoors, a Chicago-based joint venture, experienced a net income decline of 8.6 percent to $344.4 million for the third quarter compared with the same period last year. 

Waterbury, Vt.-based Keurig Green Mountain Inc. launched Green Mountain Coffee Coffeehouse, a new collection of beverages featuring café-inspired cappuccinos, lattes and macchiatos. 

Research and Markets announced the addition of the "Global Market Study on Stevia: Beverages Will Remain the Dominant Application Segment Through 2020" report to its offerings.

Following an appearance on ABC’s “Shark Tank” and support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot ready-to-drink (RTD) coffee.

San Francisco-based Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., announced the latest addition to its SKYY Infusion line: Coastal Cranberry. 

From Thanksgiving (Nov. 26) to Dia de Reyes (Jan. 6, 2016), Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is bringing the boldness of the holiday season to life with a comprehensive, 360-degree program that offers legal drinking age consumers everything they need to kick-start their holiday celebrations, the company says. 

To encourage trick-or-treaters to stay hydrated this Halloween, Néstle Pure Life released its limited-edition Halloween Monster bottles. 

Boulder, Colo.-based NextFoods’ GoodBelly releasedits new Grab&Go probiotic drinks. GoodBelly’s new 15.2-ounce beverages tout the same probiotic strain used in the brand’s existing lineup, Lactobacillus plantarum 299v (LP299V), it says. 

Kalāheo, Kaua`i-based Kōloa Rum Co. announced the release of Kaua`i Coffee Rum, a new rum developed through a licensing agreement between the Kaua`i distiller and Kauai Coffee Co., a division of Italy-based Massimo Zanetti Beverage Group.