GoodBelly releases new RTD beverages
Grab&Go probiotic drinks available in three varieties
Boulder, Colo.-based NextFoods’ GoodBelly releasedits new Grab&Go probiotic drinks. GoodBelly’s new 15.2-ounce beverages tout the same probiotic strain used in the brand’s existing lineup, Lactobacillus plantarum 299v (LP299V), it says.
Available in three flavors — Mango, Blueberry Acai and Tropical Green — Grab&Go drinks are available at Sprouts Farmers Markets with a suggested retail price of $2.99 per bottle. Each bottle is loaded with 20 billion live and active probiotic cultures to support digestive health, the company says.
“We at GoodBelly know that accessibility matters. We wanted to provide our consumers with a seamless, great tasting way to get the benefits of adding probiotics to their diets, without creating a burden on their busy schedules,” said Alan Murray, chief executive officer of GoodBelly, in a statement. “And with this widespread on-the-go mentality of today’s busy lifestyles, our new portable beverages make probiotic consumption convenient and delicious. Plus, these portable powerhouses are formulated with the same, effective probiotics as in our popular line of multi-serving juice drinks and shots. We’re thrilled to share the new line with GoodBelly fans.”
Like all other GoodBelly products, GoodBelly Grab&Go probiotic drinks are organic, non-GMO, dairy-free, soy-free, vegan and kosher.