Inventure Foods Inc., Phoenix, continues to build upon its Jamba At-Home line of smoothie kits with the introduction of USDA certified-organic varieties of its top-selling Strawberries Wild and Razzmatazz flavors, the company says. The organic smoothies will be sold in 8-ounce packages with a suggested retail price of $4.99-$5.99. Each package yields two, 8-ounce smoothies when prepared as directed.
Organic Strawberries Wild and Organic Razzmatazz are made with USDA certified frozen berries and organic non-fat yogurt. Additionally, each 8-ounce glass provides 100 percent daily value of vitamin C and a full serving of fruit when prepared as directed, the company says.
The new smoothies have begun to ship to grocery stores nationwide, and consumers can expect to find them in the frozen fruit aisle of their favorite store by the end of this month.
"As American food demands change, we are seeing more organic options in grocery aisles," said Dan Hammer, senior vice president and general manager of the frozen division at Inventure Foods, in a statement. "Not surprisingly, the organics market has increased 12 percent from 2013 to 2014 and is projected to hit double digits again in 2015. Of course, with this growth comes supply demands. With our new Jamba At-Home organic varieties, made with simple ingredients like real strawberries and raspberries, consumers can enjoy their favorite Jamba smoothie in organic form anytime, anywhere."
Organic Strawberries Wild combines strawberries, organic non-fat yogurt and bananas, while Organic Razzmatazz offers a blend of blueberries, raspberries, strawberries, bananas and organic non-fat yogurt. Both flavors provide a gluten-free, 100-calorie smoothie, the company says.
Inventure first introduced three varieties of Jamba At-Home smoothie kits to grocery store freezers five years ago. The line has since grown to include 11 varieties, including Strawberries Wild, Mango-a-Go-Go, Razzmatazz, Caribbean Passion, Orange Dream Machine, Organic Strawberries Wild, Organic Razzmatazz, Red Fusion, Green Fusion, Blue Fusion, and Orange Fusion.
