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PepsiCo reported net revenue up 2 percent in Q3

Non-carbonated beverages up slightly
October 9, 2014

Purchase, N.Y.-based PepsiCo Inc. reported organic revenue growth of 3.1 percent, reported net revenue growth of 2 percent, and core earnings per share of $1.36 for the third quarter of 2014, which ended Sept. 6.


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Omega Brands to acquire Omega Infusions

Company also enters 20-year supply agreement with Oceans Omega
October 9, 2014

Omega Brands Corp., Tampa, announced that it has entered into a definitive agreement with Mycell Technologies LLC, Paramus, N.J., to purchase certain specified assets related to its Omega Infusion omega-3-infused beverages and nutritional shots. Omega Brands also entered into a 20-year supply agreement with Oceans Omega LLC, a wholly-owned subsidiary of Mycell Technologies, for its proprietary omega emulsion.


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IBWA infographic highlights bottled water’s health benefits

Infographic also notes industry’s small water use
October 8, 2014

The bottled water industry is efficient when it comes to both calories and water use, according to a new infographic released by the International Bottled Water Association (IBWA), Alexandria, Va. Consumers can cut billions of calories by choosing bottled water instead of another packaged drink and support an industry that uses little water, it says.


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Ace Metrix names top beverage ads of Q3

Top beverage ads use humor to appeal to consumers
October 7, 2014

Ace Metrix, Mountain View, Calif., announced the top-scoring ads of the third quarter of 2014.


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Keurig Green Mountain, W.B. Mason to release Shazam Coffee K-Cups

Shazam Coffee first from Keurig-authorized distributor
October 7, 2014

Waterbury, Vt.-based Keurig Green Mountain Inc. and Brockton, Mass.-based office products dealer W.B. Mason Co. Inc. signed a multi-year agreement to offer W.B. Mason’s Shazam Coffee in K-Cup packs for the Keurig hot-brewing system in away-from-home channels. Shazam will be the first brand to come into the Keurig family from a Keurig-authorized distributor.


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TalkingRain unveils Sparkling Ice Tea line

Sparkling Ice Teas available nationwide in January
October 6, 2014

TalkingRain Beverage Co., Preston, Wash., unveiled the latest line extension for its Sparkling Ice brand: Sparkling Ice Tea.


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Strongbow launches first TV spot

New Heineken USA ad recommends serving cider over ice
October 3, 2014

Strongbow Hard Apple Cider, a brand of Heineken USA, White Plains, N.Y., launched a new marketing campaign, “Cider at its Bestest.” The new, national campaign explains to consumers that Strongbow is best served over ice and includes the brand’s first U.S. TV spot, “Slow Motion Horse.”


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Fifty Shades of Grey Wine launches VIP Fly Away Sweepstakes

Fans can submit selfies to triple chances of winning a trip for two to Seattle
October 2, 2014

Fifty Shades of Grey Wine, a line of red and white wines blended by “Fifty Shades of Grey” author E L James, is offering fans a chance to live like the literary trilogy’s main characters, Christian Grey and Anastasia Steele, for a weekend and attend a showing of the upcoming “Fifty Shades of Grey” movie in Seattle during its opening weekend in February.


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American Beverage Association announces additions to board of directors

LinPepCo’s Ford welcomed for his first term
October 1, 2014

The American Beverage Association (ABA), Washington, D.C., announced the election of five members to its board of directors.


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Wat-aah! partners with pop artist Ariana Grande

Music artist joins bottled water company as equity holder and partner
October 1, 2014

New York-based Wat-aah! announced a marketing and long-term equity partnership with pop artist Ariana Grande.


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