Online competition allows consumers to create personalized aircraft with chance to fly
July 23, 2013
Now officially on store shelves, Santa Monica, Calif.-based Red Bull North America Inc.’s limited-edition Red Bull Flugtag four-pack celebrates the first-ever National Red Bull Flugtag, a homemade, human-powered flying machine competition taking flight in Chicago; Dallas/Ft. Worth, Texas; Long Beach, Calif.; Miami; and Washington, D.C., on the same day — Sept. 21.
Dallas-based Koa Organic Beverages launched a Kickstarter campaign July 23 that will run for 28 days. This fundraising initiative is designed to help produce Koa Organic Water locally in towns all across America using seasonal and sustainable vegetation.
National Honesty Index found Americans were 92 percent honest
July 23, 2013
Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., put consumers’ honesty to the test with experiments in all 50 states and Washington, D.C.
CytoSport, Benicia, Calif., announced that its board of directors elected Rob King as chief executive officer of the corporation, effective immediately.
North America market reports growth in sparkling, still beverages, juice drinks
July 16, 2013
The Coca-Cola Co., Atlanta, reported its second quarter and year-to-date 2013 results. Globally, the company reported volume growth of 1 percent in the second quarter and 3 percent year-to-date as well as global volume and value share growth in total non-alcohol ready-to-drink (NARTD) beverages as well as in both sparkling and still beverages.
Acquisition will give company larger presence in Memphis, Tenn.
July 15, 2013
Dallas-based Glazer’s Inc. has signed a definitive agreement to acquire the majority control of Memphis, Tenn.-based Star Distributing Co., which distributes wine, spirits and specialty items in Memphis for national companies including Diageo North America, Bacardi U.S.A. Inc., Sazerac Co. Inc., Treasury Wine Estates, Möet Hennessy USA, Brown-Forman Corp., Constellation Brands Inc., Beam Inc., Imperial Brands Inc., Luxco, Freixenet USA, Aveniu Brands, Jordan, and Vineyard Brands.
Second baseman Robinson Cano and relief pitcher David Robertson support Pepsi and Lipton brands
July 15, 2013
Purchase, N.Y.-based PepsiCo announced a national partnership with New York Yankees second baseman Robinson Cano. Additionally, the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and London-based Unilever, paired Yankees relief pitcher David Robertson with its Lipton Iced Tea brand to bring the “wave” back to the baseball stadium.
Public service ad targets nearly two-thirds of Americans who are not avid recyclers
July 11, 2013
The average American produces 4.4 pounds of trash a day, and the United States as a whole produces more than 250 million tons of trash each year, according to the Environmental Protection Agency (EPA).
In the eight years that Susan Neely has worked for the American Beverage Association (ABA), the president and chief executive officer of the Washington, D.C.-based association has seen manufacturers truly embrace the concept of innovation.