BMC, Technomic form alliance to offer beverage insights
Partnership will incorporate data from wine and spirits categories
Beverage Marketing Corp. (BMC), New York, and Technomic Inc., Chicago, announced a new strategic alliance between the two firms. Through this alliance, BMC and Technomic will provide unparalleled depth of market information to the ever-evolving beverage industry, its suppliers and advisers, the companies report.
As the first step in this new relationship, BMC’s DrinkTell Database With Market Forecasts will now incorporate data developed by Technomic pertaining to the wine and spirits categories, companies and brands. With this latest phase in its ongoing development complete, BMC's DrinkTell now covers 29 alcohol and non-alcohol beverage categories, 60 sub-categories, more than 430 companies and 2,472 brands, it says.
“With the addition of Technomic's wine and spirits data to our already robust system, DrinkTell is now the most complete U.S. data and intelligence resource available anywhere, for any beverage category,” said Michael Bellas, chairman and chief executive officer of BMC, in a statement. “With just a few clicks from any device, the beverage information you need is immediately available whether you're at your desk, in a meeting or on the road. We're really pleased with the quality of Technomic's data and are looking forward to working with them on future projects both within and outside of the DrinkTell portal.”
Darren Tristano, executive vice president of Technomic added: “We're highly impressed with the depth and breadth and ease of access to key data provided by the DrinkTell platform and are excited to be strengthening it with the addition of select data from our comprehensive DRINK adult beverage knowledge platform. Tremendous synergies exist between BMC and Technomic, and we see this collaborative effort as the first step in delivering enhanced value to the beverage industry.”