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Home » Topics » Beverage News

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Innova identifies Top 10 food, beverage trends of 2021

Transparency, consumer-centric driving innovation
October 23, 2020

Innova Market Insights, food trend specialists for over 25 years, unveils its annual Top Ten Trends report. The comprehensive report equips manufacturers, retailers and brands with the latest insights to drive innovation and answer current consumer demands.


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Tecate y Tamales

Tecate pairs with tamales in holiday promotion

Marketing program offers shoppers chance to win Uber credits
October 22, 2020

In a retail promotion beginning in early November and running through December, Tecate is combining the Mexican Import with a tradition that reflects the Mexican American cultural heritage. 


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National Urban League

National Urban League, PepsiCo join forces to support Black-owned businesses

Black Restaurant Accelerator program powered by $10M grant from PepsiCo Foundation
October 21, 2020

The National Urban League and PepsiCo, Purchase, N.Y., joined forces to create the Black Restaurant Accelerator, which will boost approximately 500 Black-owned businesses over the next five years. 


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Fetzer Vineyards

Fetzer Vineyards commits to climate positive operations by 2030

Winery declares climate emergency, signs letter recognizing need for definitive action
October 21, 2020

Fetzer Vineyards, Mendocino County, Calif., announced it has signed a climate emergency declaration letter that recognizes the need to take definitive climate action now "to avoid irreversible changes to the planet and its inhabitants arising from the climate crisis." 


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AriZona Sun Rise Hard Seltzer

HEINEKEN USA, Hornell Brewing Co. partner to release AriZona SunRise Hard Seltzer

New hard seltzer will launch in first quarter of 2021
October 21, 2020

HEINEKEN USA, White Plains, N.Y., and Hornell Brewing Co., an affiliated entity of AriZona Beverages, Woodbury, N.Y., announced they are bringing AriZona SunRise Hard Seltzer to the U.S. market. 


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Bacardi biodegradable bottle

Bacardi to launch 100% biodegradable spirits bottle

Spirits manufacturer partners with Danimer Scientific for 2023 bottle release
October 20, 2020

Bacardi Ltd., Hamilton, Bermuda, is taking a stand in the fight against climate change and plastic pollution, as it unveils plans to put the world’s most sustainable spirits bottle on the shelf by 2023.


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Whole Foods 2021

Whole Foods unveils Top 10 food trends for 2021

Superfoods, hard kombucha on the list
October 19, 2020

Whole Foods Market, Austin, Texas, unveiled its Top 10 anticipated food trends for 2021 in the retailer’s sixth annual trends predictions. Hard kombucha, upcycled foods, leveled-up breakfasts and jerky made from produce are among the food influences expected to take off in the next year.


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Ocean Spray launches first national Hispanic marketing campaign

Sabor Único. Bueno Para Todos aims to educate Hispanic audience on benefits of cranberries
October 19, 2020

Ocean Spray Cranberries Inc., Boston, unveiled its first national Hispanic marketing campaign: Sabor Único. Bueno Para Todos, highlighting the brand's commitment to connecting farms to families and introducing the cranberry superfruit to new audiences.


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Bacardi holiday season 2020

Infographic: Survey reveals unique holiday season for 2020

Bacardi’s survey highlights role cocktails will play in holidays this year
October 16, 2020
As the country prepares for housebound holidays, Americans will be ditching traditional festivities and embracing new adaptations.
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Triton

7-Eleven expands private-label beverage portfolio with new energy drink

Triton available in 3 varieties, features L-Theanine
October 15, 2020

7-Eleven Inc., Irving, Texas, continues to add to its private beverage portfolio. In the past two years, the convenience retailer has introduced energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. The latest to the fold is Triton, a new energy drink with L-Theanine, created to meet customers' desire for a sugar-free energy option, it says.


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