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Twelve5 Beverage Co., Neenah, Wis., has launched REBEL Hard Coffee, a creamy blend of coffee and alcohol, the company says.

MTN DEW, a brand of PepsiCo Inc., Purchase, N.Y., is bringing a new beverage to fans who are looking to spark their day into high gear: MTN DEW SPARK, the company says. 

Coffee mate and natural bliss creamers, brands of Nestle USA, announced its seasonal offerings. In addition the return of seasonal favorites, the brands also will introduce new varieties.

On National Root Beer Float Day, Thursday, Aug. 6, Sprecher Brewing Co., Glendale, Wis., is all-hands-on-deck to set a Guinness World Records title for the World's Largest Root Beer Float Drive-Thru.

Coca-Cola North America, Atlanta, is giving consumers the chance to refresh their coffee routine and enjoy an exclusive first sip of the brand’s top innovation of 2021.

Jack Daniel’s, a brand of Brown-Forman Corp., Louisville, Ky., is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming Aug. 14-15 at 8 p.m. ET in support of musicians impacted by the COVID-19 pandemic. Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff will headline.

The readers of Beverage Industry had some tough choices for the Readers’ Choice: New Product of the Month poll for June. As a result, two winners were selected for the poll.

The Jack Daniel Distillery, Lynchburg, Tenn., released a special limited-edition Eric Church Single Barrel Tennessee Whiskey in celebration of its long-time friendship with the country music superstar.

Spindrift, Newton, Mass., released the Drifter Pack: A Spindrift Tasting Experience. This limited-edition 12-pack includes one of each of the brand's 11 flavors and two cans of the latest flavor release, Spindrift Pineapple

Keurig Dr Pepper (KDP) and Polar Beverages, jointly announced a long-term franchise agreement that will provide national distribution to Polar Seltzer sparkling seltzer waters across all channels through KDP's direct-store-delivery (DSD) and manufacturing network.