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The Beer Growth Initiative (BGI) announced the success and continued national expansion of the BEERS TO THAT consumer campaign. The campaign, launched by the Beer Institute (BI), the National Beer Wholesalers Association (NBWA) and the Brewers Association (BA), aims to champion beer as America’s favorite beverage and position beer as the perfect beverage for celebrating life’s everyday wins.

PepsiCo, Purchase, N.Y., is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcohol cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds, it says.

GREY GOOSE, a brand of Bacardi Ltd., Hamilton, Bermuda, introduced GREY GOOSE Essences, a vodka infused with real fruit and cold-distilled botanicals. 

PepsiCo, Purchase, N.Y., released one of its newest product innovations: Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E, the company says.

Tanqueray, a brand of London-based Diageo plc, announced the launch of Tanqueray 0.0%, an alcohol-free spirit alternative to Tanqueray London Dry gin, a mindful drink option for those not willing to compromise on taste, the company says.

Essentia Water, Bothell, Wash., announced that it contributed more than $1 million to key initiatives in 2020, through its Believe+ Corporate Social Responsibility (CSR) Platform. 

Vancouver, British Columbia-based Nude Beverages, a top-selling Canadian ready-to-drink (RTD) and flavored malt beverage (FMB) brand that is both sugar and sweetener-free, announced the U.S. launch of Nude Hard Iced Tea, an iced tea with zero carbonation, zero caffeine, and brewed with black tea. 

Steaz, Long Beach, Calif., announced a new Steaz Antioxidant Brew Yerba Mate that will be available exclusively at Whole Foods Market in early 2021. Steaz also announced the rollout of Steaz Antioxidant Brew Tea, a new brew of tea with revitalized packaging and a cleaner formulation.

Spindrift, Newton, Mass., is putting its signature spin on a summertime favorite.

Marking bubly’s first new line since its 2018 launch, the sparkling water brand announced the release of bubly bounce, a collection of caffeinated sparkling waters that are free of calories, sweeteners and artificial flavors.