Following on the successful launch of BACARDÍ Real Rum Canned Cocktails last year, BACARDÍ Rum, a brand of Bacardi Ltd., Hamilton, Bermuda, is expanding its range of canned cocktails with three new flavors and a variety pack. The new flavors are BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch (Sunset Punch exclusively is available as part of the new variety pack).
BACARDÍ Real Rum Canned Cocktails are made with natural flavors, real ingredients and no artificial sweeteners. These gluten-free, ready-to-drink cocktails are crafted with a base spirit of BACARDÍ Superior, as opposed to a malt base like many other canned beverage options on the market.
“The launch of BACARDÍ Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavor in particular, we wanted to expand our range with more full-flavored options,” said Lisa Pfenning, vice president of BACARDÍ for North America, in a statement. “We have seen people consistently reach for canned cocktails this past year, whether they are looking for light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch. As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high quality cocktails in a convenient format.”
With both BACARDÍ forecasts up 150% and the spirit based ready-to-drink market up by 132% since last year according to Nielsen data. The expanded flavor range features tropical cocktails that evoke a summer state of mind with the following new flavors: BACARDÍ Bahama Mama – boasting fruity notes of orange, red berries and pineapple, BACARDÍ Mojito – a classic BACARDÍ cocktail combining zesty lime and revitalizing mint flavors, and BACARDÍ Sunset Punch – with tangy blood orange, lemon and ginger flavor notes, according to the company.
“We're confident that our new BACARDÍ Real Rum Cocktails will continue to appeal to discerning drinkers who are looking for high quality canned cocktails made with natural flavors and real ingredients,” said Maria Galis, marketing director at BACARDÍ for North America. “With the new variety pack offering the special Sunset Punch flavor, we're especially pleased to offer consumers a range of irresistible flavors in one pack, no additional bar tools required.”
The new BACARDÍ Bahama Mama and BACARDÍ Mojito Real Rum Cocktails are available in four-packs of sleek 355-ml cans with a 5.9% ABV for a suggested retail price of $12.99, via Drizly, Minibar, and in liquor stores and select grocery stores nationwide. The variety pack is available for purchase in select markets in packs of six 355-ml cans, consisting of BACARDÍ Rum Punch, BACARDÍ Mojito, and exclusive BACARDÍ Sunset Punch flavor, for a suggested retail price of $16.99.
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